Ten years ago, when we would talk to people about cord cutting, we would get strange looks. (We don’t want to guess what people thought we were talking about.) But today, there is no doubt. Television lovers have spoken, and the growing cacophony of voices has rattled even the hallowed, throne of the Cable King of Sports – ESPN.
While they thought they were once immune to reality, ESPN is losing subscribers left and right. Simply, more families are tired of overpaying for content they could easily replace with a TV antenna and streaming service.
According to a recent story by NPR, “ESPN has lost 7 percent of its subscription base since its peak of about 100 million homes in 2011. And the trend is accelerating: 3.2 million subscribers have left since May 2014.”
Sports fans are notoriously smart about new ways to watch their favorite programming. It’s part of what helped to make a sports channel on cable so successful in the first place. And, if you mistreat them, they will find a way to get what they want.
Check out the full story HERE.
Watch out, ESPN. There is a new king of sports. And instead of a cable channel, the king is every household that knows the glory of over-the-air, broadcast television.
photo credit: Meeting of the Kings via photopin (license)