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St. Louis Antenna Company Launches the Affordable Television Act (ATA)

In an effort to increase access to the best television programming in the world, Antennas Direct, a St. Louis-based antenna manufacturer, created the Affordable Television Act (ATA). Also referred to as AntennaCare, the program provides antennas to 1,000 families granting them access to high-definition television without the hassles of dealing with a cable or satellite provider.

“Access to television programming is a right that all American families should have,” says Richard Schneider, president of Antennas Direct. “We have stood on the frontlines and seen too many families go without the sitcoms and game shows for months and sometimes years. Eighty percent of them don’t know there is a free, over-the-air solution to their financial burden. AntennaCare ensures that all Americans will have the programming that holds our families and the fabric of this nation together.”

Television viewers who would like to take advantage of AntennaCare are encouraged to visit (a website that will actually be functional), complete the necessary form and provide proof your Healthcare Insurance has been canceled to receive a free HD-antenna ($4.99 ground shipping) with a lifetime guarantee. The program ends when 1,000 antennas make their way into American living rooms.

Schneider indicates that if a viewer likes his current paid television plan, he can keep his paid television plan. The ATA is for families who are facing increasing costs and are ready to enjoy an over-the-air solution that fits their needs.

“Some of the antennas we are providing are not new, but they are refurbished and come with a lifetime guarantee. That is more than we can say for your health insurance,” says Schneider.

About Antennas Direct
Antennas Direct is the leader in antenna technology, reinventing the antenna for the digital era. With a heritage in over-the-air antennas specifically tuned for core DTV frequencies, Antennas Direct has invested major resources into the discovery and implementation of new antenna designs for digital reception. Founded in 2003, the firm is a member of the Inc. 500|5000 Hall of Fame and Future of TV Coalition. Visit for more information.