question mark app icon gear wheels registration form icon-transmitter-locator-app ico--pause ico--reminder
Antennas Direct Logo
1-877-825-5572 M-F 9am-7pm (CST)

Enter Your Zip Code to Find the Antenna That's Right for You!

Antenna CEO Amazed by Company Market Penetration with Virtually No Paid Advertising

FOR IMMEDIATE RELEASE

Antenna CEO amazed by company market penetration with virtually no paid advertising

March 15, 2016; ST. LOUIS – In a recent survey released by Nielsen, households who solely use an over-the-air antenna to watch broadcast television rose in the third quarter to 12.8 million from 12.2 million the year before. That’s 600,000 additional households who have cut the cable cord and are solely using a TV antenna. Now, what this study does not include are households who also use streaming sites such as Hulu, Netflix and Amazon Prime, just to name a few. These 12.8 million households are only a FRACTION of the American households who have ended their abusive relationship with the pay-TV companies.

The cable company and their public relations team lackeys (Nielsen) call all antenna companies liars, but according to Nielsen’s data, Antennas Direct is not only dominating the market, but are selling MORE antennas in the year than is being shown in their data. Antennas Direct alone has sold significantly more antennas than the number of households reported using antennas in 2015.

“We don’t like our competitors since we obviously make the best damn antennas, but we really feel bad for our competitors who according to this data, must not have sold any antennas,” said Richard Schneider, Antennas Direct president.  “I almost feel guilty being this successful when obviously my competitors are struggling so badly.”

The National Association of Broadcasters claims that the average cable bill has increased to $120 a month. If an additional 600,000 households have cut the cord and are using over-the-air antennas to watch broadcast television, then do the math. That’s a collective $864 million dollars being put back in the pockets of Americans, not into the hands of the greedy pay-TV CEOs.  Cord cutting is putting money back into the economy, and helping to save Americans thousands of dollars.

“With the constant growth of cord cutting, we’re looking forward to seeing our sales continue to rise and take over the market,” said Schneider. “Americans are proving their intelligence. First by choosing to cut the cord, and secondly, by choosing us. Cord cutters are the smartest people around.”

About Antennas Direct
Antennas Direct is the #1 LEADER in antenna technology, reinventing the antenna for the digital era and dominating the market. With a heritage in over-the-air antennas specifically tuned for core DTV frequencies, Antennas Direct has invested major resources into the discovery and implementation of new antenna designs for digital reception. Founded in 2003, the firm is a member of the Inc. 500|5000 Hall of Fame and Future of TV Coalition. Visit antennasdirect.com for more information.