Get out of the way baby boomers. The Generation Y’s are leading the way of how you guys used to watch TV growing up. They are becoming the predominate movement of over-the-air (OTA) television viewing today.
Gen Y’s are intrinsically tuned in to trying different forms of how to watch TV.
They are not chained to their parent’s cable\satellite boxes and own the technical
know-how of how to watch TV in different mediums.
Glen L. Friedman, president of Ideas & Solutions Inc., stated, “1 in 5 Generation Y’s have never purchased subscription-based TV or are former subscribers who have cut-the-cord.”
“1 in 3 of Gen Y’s have considered ending their cable subscriptions. They are more likely to own an iPad, have a wireless connection and subscribe to Netflix.” All they need is the link to OTA television.
Friedman’s firm research did test the notion that, rather than being a phenomenon tied to a poor economy, the number of cord cutters would continue to grow even once things got better.
A key obstacle that needs to be addressed to advance the rise of cord cutting is the low public awareness that broadcast television is still out there in the air. It’s still free and looks nothing like what your grandparents watched. Spread the word.