June 28, 2010: St. Louis, MO - Fry's Electronics, one of the nation's leading electronics retailers, will begin carrying Antennas Direct products, joining a broadening group of big-box retailers. A year after the digital television conversion, a trend has emerged for pay-TV customers to cut the cord on their cable or satellite service for over-the-air television. Following this trend Fry's will carry Antennas Direct in their 34 stores nationwide, tapping into the growing 21 million antenna reliant homes.
"As antennas sales continue to rise and trusted names in electronics like Fry's Home Electronics begin to carry our products, it proves that over-the-air television is increasing in popularity and viewership," said Richard Schneider Antennas Direct president. "Fry's has always been known for their elaborate store designs and enormous sales floors; it is great for Antennas Direct and this will make receiving free over-the-air digital TV more accessible."
As the word about over-the-air television spreads, antenna-reliant homes have continued to increase. According to The Convergence Consulting Group a strategy consulting company, nearly 800, 000 households in the U.S. has cancelled their cable and satellite provides by the end of 2009 and an estimated1.6 million households will cancel their cable or satellite by the end of 2011.
"Big-box retailers initially carried antennas during the digital television conversion so that those who needed them would not lose television, now they do it because of the rising demand a full year later," said Schneider. "We see the trend of pay TV customers to cut the cord on their cable and satellite providers only increasing as we go later into the year, and as that happens Antennas Direct will continue to expand into big-box stores.
About Antennas Direct
Antennas Direct is a St. Louis-based manufacturer of over-the-air antennas specifically tuned for core DTV frequencies. Its ClearStream antenna series has been widely recognized by broadcast engineers and industry publications for its superior design and performance for DTV. Antennas Direct, a 2009 Inc. 5000 fastest-growing company, has invested major resources into the discovery and implementation of new antenna technology and continues to test and modify antenna designs, raising the bar by which antenna performance and appearance are measured. Visit www.antennasdirect.com for more information.