March 15, 2010: ST. LOUIS - The hype of the digital conversion has long passed, however nine months after the long-awaited, frequently talked about digital transition, sales of over-the-air antennas continue to climb, reflecting not only the continued growth of over-the-air television, but a trend developing among the American people.
"From current economic conditions, increases in cable and satellite TV rates to the expansion of over-the air channels and new technologies, there is a bright future for digital television," said Richard Schneider, president of Antennas Direct, one of the leading antenna manufacturers in the country.
Schneider, who passionately follows the industry, believes the facts are hard to ignore and offers the following insights on the growth of over-the-air television.
Over-the-air television is a cost effective alternative:
Investment in digital television conversion strengthens over-the-air viewership:
Digital television is a growing trend and increasing in popularity:
"Over-the-air viewership is continuing to rise dramatically due to all of these reason," Schneider states. "This is not a dying industry, in fact new technologies are leading to more antenna innovation in the past 18 months than in the past 18 years. We can't make antennas fast enough."
Antennas Direct has doubled its revenue every year since its founding in 2003. The company's revenue jumped from $3.4 million in 2008 to $7.5 million in 2009 alone and is expected to reach $14 million in 2010 making it one of the fastest growing, privately-held companies in the nation.
About Antennas Direct
Antennas Direct is a St. Louis-based manufacturer of over-the-air antennas specifically tuned for core DTV frequencies. Its ClearStream antenna series has been widely recognized by broadcast engineers and industry publications for its patented design and performance for DTV. Antennas Direct, a 2009 Inc. 5000 fastest-growing company, has invested major resources into the discovery and implementation of new antenna technology and continues to test and modify antenna designs, raising the bar by which antenna performance and appearance are measured. Visit www.antennasdirect.com for more information.