Category Archives: Uncategorized


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Save West Virginia!


heraldComcast has done it again!  We felt extremely compelled to write about the city of Huntington, West Virginia after reading an article in the Huntington Herald-Dispatch. Comcast, the most hated company in America, has now turned to terrorizing the town of Huntington. In this article Sabrina Thomas, a librarian at Marshall University, had such a horrible experience with Comcast she cut the cable cord. She turned on her TV one day and noticed she was missing channels without any form of notification from Comcast. Do you know how many times she was transferred before she was able to speak to someone? Six times! And it’s five times too many if you ask us. Do you know what they told her when she was finally able to speak to someone? She wasn’t paying enough and had to upgrade. This is an outrage, if you’ve been paying for these channels, how can they just take them away? Comcast only thinks about how to gain another dollar, and not how their actions will affect their customers.

After receiving hundreds of angry phone calls from the community, Scott Caserta, a councilman in Huntington, called Comcast’s corporate office and was told in order for customers to keep the channels they already had, they had no choice but to upgrade to a higher package. Well that makes sense; pay more for what you already have. Whenever you use your microwave do you have to pay an additional fee to hit start? At Antennas Direct there are no hidden fees or additional charges for any of our products.

Comcast is the only cable provider in Huntington, leaving many residents feeling stuck in an unfair situation. We want to reach out to West Virginia and let them know, there is life without cable! You can watch high definition broadcast television without cable, and with an antenna there are no additional charges or hidden fees.  You no longer have to suffer at the hands of The Worst Company in America, it’s time to set yourself free!

Check back with us for our interview with Sabrina Thomas and what life has been like since cutting the cable cord.


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Variety – Moffett estimates U.S. pay-TV ex-subs have reached 1.9 million

Top Wall Street Analyst: Pay TV “Cord-Cutting Is Real”
June 3, 2013 | 08:12PM PT

Andrew Wallenstein

No one on the planet may know more about the pay-TV business than Craig Moffett, who analyzed it consistently and cogently for about a decade at Bernstein Research up until the end of last year. He resurfaced last month at his own research firm, Moffett Research, and returned Monday to the subject he knows so well with a simple message that stood out from the rest of a 135-page coverage initiation document: “cord-cutting is real.”

While that’s far from a 180-degree flip to anyone who has followed how his opinions regarding the complexities of pay-TV subscription rates have evolved since he called the trend an “urban myth” in 2009, it was clearly his most forceful declaration confirming the existence of cord-cutting.

Citing the largest year-over-year pay-TV subscriber slide yet that occurred in the first quarter of the year, Moffett didn’t mince words: “Pay TV is unmistakably declining and the rate of penetration decline is accelerating. The very fact that there have recently been more new households being minted each year than there have been new pay-TV households is proof positive that cord cutting is real.”

While making abundantly clear that this cord-cutting evidence didn’t mean “seismic changes” were just around the corner for the industry, Moffett projected that the pay-TV penetration rate would sink from 87.9% this year to 82% by 2020. He characterized the cost-cutting population as being 1.9 million strong — though that’s a drop in the bucket against a pay-TV populace totaling over 100 million in the U.S.

Moffett sees a combination of two factors driving the acceleration of subscriber decline: 1) the lower-income households that he believes comprises the biggest part of the cord-cutting segment are getting priced out of the market by increasing subscription rates 2) the digital alternatives from Netflix to Hulu that are meant to be supplements to the pay-TV market end up being substitutes in the aggregate.

It’s an interesting evolution for a prominent analyst who built a reputation as something of a skeptic on the cord-cutting front. But by no means is he flip-flopping: Moffettologists will note a creeping credence he lent to a trend he once pooh-poohed in his comments over the years. As early as 2011, he acknowledged, albeit parenthetically, that change was a-coming: “Notwithstanding an ongoing fascination with the notion of cord-cutting (in favor of web vide0), there is little evidence that this is a significant phenomenon (yet).”


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Experience the Daytona 500 in Glorious HD

Experience the Daytona 500 in Glorious HD

In just a few short days, the boisterous sounds of engines revving, tires squealing and beer bellies jiggling will engross the sky of Daytona Beach.  This can only mean one thing: the Daytona 500 has officially arrived! Will Danica Patrick become the first female to take the Checkered Flag or will Jeff Gordon spoil all of her fun? We can’t wait to watch the drama unfold!

Wait! Before you go, we have to ask you one question: how will you be viewing the race? Please tell us you are NOT viewing it through your local Cable provider? You are?! Nooooooo! Not only will the Daytona 500 be broadcasted on FOX for FREE, the HD picture quality you receive through your cable box is, well, less than stellar.

With an HD antenna from Antennas Direct you can watch the race in glorious, unmolested high-definition… for FREE! With a full selection of Antennas to choose from, we’ve got your back from coast to coast. Not sure which antenna might be the best fit? Don’t worry! Visit, enter your Zip, and find out which one of our antennas is right for you.

Oh, we also have some inside information regarding the post-race festivities. Promise not to tell? Well, a little birdie told us that if Danica Patrick wins the race she is going to—wait for it—take off her race suit! We’ve always had a running bet around the office on what she could be wearing underneath. Long johns? Overalls? A Snuggie? The possibilities seem endless. We will definitely be tuning in!


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Why should you cut the cord? See what Time Warner is up to these days.

Time Warner Cable subscribers, brace for rate hikes
Prices for most of the firm’s TV services are set to rise. The move comes as it cuts a deal for a baseball channel and as the cable industry loses subscribers.
David Lazarus
January 29, 2013
Just as Time Warner Cable has cut a deal with the Los Angeles Dodgers for a new baseball channel, which could add $5 to customers’ bills regardless of whether they watch the channel, the company is jacking up rates for nearly all its other TV services.
The latest rate hikes also come amid ongoing losses in the number of TV subscribers — as opposed to, say, high-speed Internet customers — throughout the cable industry. Cable companies are thus squeezing more money from fewer TV viewers.
“These are outrageous increases,” said Jamie Court, president of Consumer Watchdog, a Santa Monica advocacy group. “Cable and satellite companies get away with raising rates because they know that customers have nowhere else to turn.”
But that could change. At some point, possibly soon, the cable and the satellite industries will go a rate hike too far, prompting even more customers to pull the plug and turn instead to online services such as Netflix.
Time Warner subscribers are being notified in their latest bill that the monthly cost of basic cable service will jump 8.2%, or almost four times the annual rate of inflation as of October 2012 — to $72.50 from $67.
The cost of receiving local channels will climb 17.6%, to $20 from $17 a month.
Like to skip commercials by recording shows on your digital video recorder? That monthly cost will rise for many customers 18.6%, to $12.99 from $10.95.
If you have other services, such as Internet, you can expect your monthly cable programming cost to rise $3 to $5 after existing promotional rates expire, Time Warner says.
“As is evident from recent media coverage, our industry has seen programming costs increase in double digits,” said Milinda Martin, a Time Warner spokeswoman. “Time Warner Cable has worked hard to keep our costs down and provide a wide range of choices for customers, and we have added new channels, on-demand content and HD offerings to our lineup.”
It’s tempting to conclude that Time Warner is padding its pockets in light of its hugely expensive deal to create SportsNet LA, a Dodgers-centric channel expected to be up and running by next year and costing Time Warner $7 billion to $8 billion.
Time Warner already has cut a similar deal with the Los Angeles Lakers for a basketball channel dubbed Time Warner Cable SportsNet.
The cable giant charges other cable and satellite companies about $4 a month to carry the Lakers channel. The added cost is typically passed along to customers of those companies.
Analysts expect the added cost to cable and satellite viewers for the Dodgers channel will be in the vicinity of $5 a month.
“This is about a corporate buying spree and Time Warner taking it out on the backs of customers, Court said.
While that may indeed be an element of the latest rate hikes, Time Warner is by no means alone in reaching deeper into customers’ pockets.
Rival Comcast raised rates for its California customers, mainly in the Bay Area, an average of 4.3% last year. Bryan Byrd, a company spokesman, said rates are scheduled to go up again this summer because of “increased programming and operating costs.”
On the satellite front, Robert Mercer, a DirecTV spokesman, said the average customer’s bill will rise about 4.5% beginning Feb. 7.
“The new pricing reflects the significant increase in the cost of programming and of course the investments we make to enhance our customer’s viewing experience,” he said.
John Hall, a spokesman for Dish Network, said the cost of core programming packages rose $5 as of Jan. 17 “to account for significant increases in programming costs.”
The cable and satellite companies are right about higher programming costs. Companies like Disney and Fox insist that distributors pay millions of dollars for fat packages of channels, regardless of whether viewers want them.
Time Warner customers, for example, are estimated to pay about $5 a month for Disney’s ESPN sports channels, even though they might not ever watch them. They pay for Spanish-language stations even if they don’t speak the language.
At the same time, cable providers have seen a steady exodus of TV subscribers as online alternatives such as Netflix and Hulu increasingly provide more programming options.
The nine biggest cable companies nationwide lost about 420,000 video subscribers in the third quarter of last year, according to Leichtman Research Group. Some of these folks made their way to satellite companies, which added 48,000 subscribers over the three-month period.
That means Time Warner and other cable companies are asking fewer TV customers to carry an ever greater share of their costs. This can’t go on indefinitely.
The answer is clearly to allow cable and satellite subscribers to pay only for the channels they want. As it stands, the industry is hostage to the whims of channel providers, which have no incentive to change things.
The average TV viewer regularly watches about 17 channels, according to ratings company Nielsen. So-called a la carte pricing is the solution.
As I’ve written before, cable and satellite companies should apply their considerable lobbying clout to persuading lawmakers that it’s not in consumers’ interest to have to pay for products they don’t need or desire.
Otherwise, the way things are going, there won’t be enough customers left to support the pay-TV industry. And that’s not in anyone’s interest.

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Nielsen Report — Cord Cutting Is Real

Cord cutting is real and happening in significant numbers now, concludes a new research report by Nielsen (which is significant itself, given Nielsen’s long-time central role in television audience measurement). The report measured year-over-year changes from Q3 2011 – Q3 2012.

Here are some of the report’s key findings:

– U.S. individuals spend 33 hours per week watch videos across all screens
– the number of homes subscribing to wired cable television services decreased 4.1%
– at the same time, telco-provided television services increased 21.1% and satellite television increased 2.1%
– “nearly a million more homes are subscribing to broadband while skipping a traditional paid tv subscription”
– the number of broadcast/broadband only “television” homes increased 22.8% in the two year period Q3 2010 – Q3 2012


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Wall Street Journal: Over-the-Air TV Catches Second Wind, Aided by Web

Richard Schneider, President of Antennas Direct, was interviewed by The Wall Street Journal yesterday on the exploding market of free over-the-air  TV viewership using our antennas. Read the full interview here:


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Did 9 Million Cable Subcribers Cut The Cord?

A New year, new chance to talk about cord-cutting and shaving down your bills. Which is either a big deal that’s going to get bigger, or not ,depending on who you like to listen to. Wall Street Journal’s Peter Kafka reports.


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Survey: Nearly One Tenth of Americans Have Cut The Cord.

According to a study conducted by consulting firm Deloitte, approximately 9 percent of users subscribing to premium television programming such as cable or satellite TV ditched those services in favor of online options during 2011. With more than 2,000 respondents between the ages of 14 to 75 participating in the survey, eleven percent are considering “cutting the cord” during 2012 since they believe their favorite television shows are already available online. Beyond that group, an additional 15 percent want to try out movies and television shows via online digital sources in the upcoming months.

Younger consumers between the ages of 23 to 28 were the most likely to “cut the cord” in 2012 with nearly one-fifth of that age range considering the move. As age increases, Americans are less likely to ditch cable or satellite service. Only seven percent of people between the ages of 46 and 64 are considering the change and just five percent of people beyond 65 years of age are doing the same. However, many respondents value DVR service like TiVo almost as much as premium TV service and 80 percent of respondents have no plans to stop paying for cable or satellite service this year.

The study also found that increased accessibility to online media has driven usage up over the last two years. With set-top boxes, gaming consoles, smart televisions, Blu-ray players and smartphones offering access to digital media such as movies, the amount of people streaming movies has risen from 28 percent in 2009 to 42 percent in 2011. In addition, the amount of people that prefer watching a movie through a streaming source rose from 4 percent in 2009 to 14 percent in 2011. Other devices, like eBook readers and smartphones, have increased the amount of people consuming newspapers, books and magazines on a digital device over the paper alternative. The survey also found there are many more homes with smartphones in the U.S. as that number jumped from 25 percent in 2009 to 42 percent in 2011


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Antennas Direct Is Featured On Indy Style.TV

Ways to save on Home Entertainment

As Americans continue to look for ways to save money in 2012, one area that can be a major budget buster is home entertainment.  Did you know the average American now spends approximately $1,000 a year on television costs?  Luckily, home technology guru CHRIS CASHMAN has some timely tips for cutting costs without sacrificing entertainment!

Don’t pay a cable or satellite bill: Get HD TV Over the Air for FREE with a digital antenna! Millions of consumers are cutting entertainment costs by opting for streaming options and getting free over the air (OTA) content from a digital antenna.

·        Most of America’s favorite network TV shows – like Glee, Modern Family, The Big Bang Theory and more are available for FREE with a digital antenna.

·        All of these FREE programs, many of which are HD, can even be recorded with a TiVo DVR.  In fact, 88 percent of the most recorded shows from TiVo customers are available for free over the air with a digital antenna like one from Antennas Direct.

Ways to save on Home Entertainment:


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Cut The cord, Cut Your TV Bills

A great and informing newscast of how people are cutting- the-cord by using an antenna and saying goodbye to expensive monthly cable bills!

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