Posted in Ask the Expert, Cut the Cord | Comments

A Cord Cutter Tells All: 6 Steps to TV Freedom

Tom wantennasGuest Blog by Thomas Koziol, Cord Cutter in Eau Claire, WI

Today, you may have opened up your mailbox only to see that dreaded monthly cable bill again. They want an additional $7.00 per month for those required cable boxes for each of your TVs. That’s another $28 per month on top of the hundreds that you are paying. Are you fed up yet?

Here’s some advice: Crumple up that bill and take a few steps toward free, high definition TV. I’ve recently cut the cord, and I’m enjoying the cord cutting life. Out of my experience, here are the 6 Steps to Achieving TV Freedom.

Step 1: Evaluate what you watch

Ask yourself what TV channels you actually watch. What are your favorite “can’t miss” weekly TV series, sports, news and weather programs. Get out a pen and paper and write it down. If you are like most TV couch potatoes like me, you might realize that you have been watching the major broadcast TV networks as much as 90% of the time. I’m talking about your local TV stations that are affiliates of the ABC, NBC, CBS, FOX and PBS networks.

A word about broadcast television

Please allow me to introduce you, or re-introduce you, to the unnoticed world of free, over-the-air broadcast TV channels. You know those five great networks I just mentioned? They were the very first TV channels and programming broadcast over 65 years ago. They were free then and they are free now.

February 2009 marked a huge change and an even bigger free bonus for folks who enjoy free, over-the-air, broadcast TV. The Federal Communication Commission (FCC) mandated the end of analog TV signals and required all TV stations to upgrade to the new digital television transmissions. Not only are today’s digital signals from your local TV stations’ stronger than ever, they are also absolutely gorgeous in sound and picture quality. Better than what you get with cable because they have to compress the signals to deliver them.

The biggest bonus of all regarding free digital TV watching….a lot of the TV stations in your city broadcast additional programming called subchannels. For example, in my town channel 18.1 is our ABC network and local news. The subchannel of 18.2 is the CW network and 18.3 is THiS network.

Step 2. Check your television

That new flat screen HDTV you just bought? It contains a state-of-the art HD digital tuner. You paid for it, you should use it to receive free broadcast TV. Have you notice the channel up & down arrows on the remote for your new HDTV? You haven’t been able to use those buttons because your cable or satellite company has their own remote. To use the HDTV’s tuner and remote, you’ll need to buy an antenna for local TV viewing – a one-time purchase that will be your own property with no monthly bill!

Step 3. Find your local TV stations

Go to or This will be your guide in finding where all your local TV towers are relative to where your house is located. You will next need to put in your zip code and address. This will assist you in selecting the right antenna for your home. You can also see (before you spend a dime) how many available channels you will be able to receive.

VHFUHF antennas

Tom’s antenna set up at Thomas Video Studios in Eau Claire, WI

Step 4. Call or click Antennas Direct

Antennas Direct is the best company in the business. They are an American company with a superior product and world class call center. They will assist you in selecting the correct antenna for your home – all for a total investment of less than one month of cable TV. And then you’re done. No more cable TV expenses again. All of Antennas Direct antennas come with a lifetime warranty and is much more attractive than that old cable box or satellite dishes hanging on the side of your house! Go online to or shop at your local Walmart, Best Buy or Lowe’s.

Step 5. Install your antenna

On a nice day with only a few hand tools and a drill, you can enjoy just an hour or two with your son or a friend installing the antenna. You can also re-purpose the existing cable wiring for your TV antenna. First, locate where your coax cables join together. That’s where you’ll find the cable splitter that splits the cable to all TVs in your house. First, unscrew the incoming cable from the splitter and replace this with the cable you ran from the antenna on your rooftop. That’s it! If you have an outdoor antenna and you would prefer to hire an installer, Antennas Direct has some contacts for you as well.

Antenna on Studio Bldg

Step 6. Channel scan your TV and adjust the antenna

Using your remote, go to your TV’s menu and look for the “auto channel” programming mode.This will allow your HDTV’s built-in tuner to scan the airwaves for all the available TV channels. You may have to rotate the antenna slightly to receive all the available channels, but that’s pretty typical with any antenna. One last thing to do before you sit down on the couch with a cold one. Pick up the phone and call the cable TV company to say “Goodbye!”


Posted in Cut the Cord, Industry Update | Comments

King of Sports Shaken Up Over Cord Cutting


Ten years ago, when we would talk to people about cord cutting, we would get strange looks. (We don’t want to guess what people thought we were talking about.) But today, there is no doubt. Television lovers have spoken, and the growing cacophony of voices has rattled even the hallowed, throne of the Cable King of Sports – ESPN.

While they thought they were once immune to reality, ESPN is losing subscribers left and right. Simply, more families are tired of overpaying for content they could easily replace with a TV antenna and streaming service.

According to a recent story by NPR, “ESPN has lost 7 percent of its subscription base since its peak of about 100 million homes in 2011. And the trend is accelerating: 3.2 million subscribers have left since May 2014.”

Sports fans are notoriously smart about new ways to watch their favorite programming. It’s part of what helped to make a sports channel on cable so successful in the first place. And, if you mistreat them, they will find a way to get what they want.

Check out the full story HERE.

Watch out, ESPN. There is a new king of sports. And instead of a cable channel, the king is every household that knows the glory of over-the-air, broadcast television.


photo credit: Meeting of the Kings via photopin (license)


Posted in Ask the Expert, Cut the Cord | Comments

Small, Powerful and Mobile. The ClearStream Eclipse is the Total Package.

Eclipse review

It’s pretty obvious that we’re passionate about cutting the cord and receiving OTA television for FREE, the way it was meant to be. But it’s refreshing to see that other people share our passion! One of those people is Robert Garrett: math teacher, coach and downright cool dude.

Robert recently shared an install and review video of the ClearStream Eclipse on his YouTube channel. You can see the review in its entirety below.

Here’s a quick summary:

  • The Eclipse is simple to install, mobile and easy to use
  • It is small and powerful at a great price
  • It’s the perfect antenna for any room in your house!

Thank you, Robert, for your kind words and informative install video. We appreciate your support and look forward to watching your next video!

Interested in learning more about the revolutionary Eclipse antenna or ordering your very own? Simply visit And be sure to share pictures of your Eclipse using the #WhereDoYouSlapIt?


Posted in Cable be evil, Cut the Cord | Comments

Antennas to Rescue DirecTV Broadcast TV Blackout Victims

blimp 2

At Antennas Direct, we believe everyone has the right to life, liberty, the pursuit of happiness and free, broadcast television. But, apparently, the executives of DirecTV have quite another vision for America.

As of this writing, there are pockets of the rural United States in which DirecTV is denying thousands of subscribers to local, broadcast TV service. While they sit on huge profits from high monthly fees, they are robbing hard-working people the right to free, high-definition, hyperlocal broadcast – the best television the world has known for sports, entertainment, news and crucial weather alerts.

If you are a DirecTV customer in the following markets, you know what we are talking about:

Grand Junction and Montrose, CO

Ottumwa, IA

Bowling Green, KY

Presque Isle, ME

Alpena, MI

Kirksville, MO

Glendive and Helena, MT

North Platte and Scottsbluff; NE

Casper and Riverton, WY

Victoria, TX.

Cheyenne, WY

Here is the good news: You can still receive all of the best programming from local broadcasters with a TV antenna from Antennas Direct – in full HD and without a monthly fee.

So what can you do about this?

  1. Share this article and let DirecTV know you love your local broadcast. <share>
  2. Get a TV antenna from Antennas Direct. SHOP HERE
  3. Bask in the glory of the best news and entertainment without the monthly fee.

Also, if you are a DirecTV subscriber in one of the above areas, we want you to get the best TV! After you make a selection from our store, use the code DIRECTVSUX and get 25% off your purchase and free shipping through August 15.

photo credit: DirecTV Blimp via photopin (license)



Posted in Antenna Update, Cut the Cord | Comments

Latest Featured Tech Includes ClearStream Eclipse

Mario Screengrab

Mario Armstrong is a tech guru. His predictions are always on point. He has a knack for knowing what will soon be the most popular apps and electronics in households across the country.

Mario is a TV host, motivator, creator of the #neversettleclub and is an overall social media darling. Be sure to follow him on Twitter to see his latest inspirational video and tech predictions.

So we were thrilled that Mario placed our ClearStream Eclipse in his latest mashup of summer technology. Our newest innovation was right there with brands like HP, Apple and Yahoo Flickr – where it should be.

Check out these first two videos from KABB in San Antonio and KMPH in Fresno.

To see more of these videos, check out our news coverage videos here.


Posted in AD Bus Tour, Cut the Cord | Comments

300 Americans Liberated in San Francisco #ADBusTour Giveaway

Line Three

Today, we are proud to report that Antennas Direct and liberated 300 of our fellow Americans on the Eve of Independence Day in Chinatown, San Francisco. Even though the giveaway was scheduled to start at 9 AM, local residents began to line up as early as 5 AM for their chance to get access to the best, high definition programming the world has known – over-the-air broadcast television.

What made this particular TV Liberation Bus Tour stop especially significant was our partnership with the 2015 OCA National Convention. This diverse group of community leaders gathered in San Francisco to unify advocacy efforts for Asian Pacific Americans.

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And when it comes to unity, there is nothing more powerful than broadcast TV. We took the opportunity to make a statement about the diversity of local television – previously marginalized or underserved communities now have an amplified voice with digital broadcast.

Line Six People

And that statement came through loud and clear. More than 1,000 people were on-hand to receive one of our ClearStream Eclipse TV antennas – the latest innovation in over-the-air technology.

Some highlights of this giveaway include:

KRON 4 is a powerful voice for local San Francisco news. So we were thrilled that they covered our trip to town with such journalistic excellence!


The star of the show was our latest innovation, the ClearStream Eclipse. It is the perfect antenna for an urban environment like San Francisco. The small, but mighty indoor TV antenna can grip and regrip to any flat surface and has a range of up to 50 miles from the broadcast towers.


The Clayton Hotel, which serves as a Chinatown Community Development Center (CCDC), was kind enough to host our bus. This was the perfect location because we were able to get antennas into the hands of Asian Pacific Americans who need reliable access to in-language, relevant community programming.


Ken Lee, CEO of OCA-Advocates even pitched in to help  hand out antennas to constituents. Since he is a big champion of broadcast television and Antennas Direct, he even explained how our Eclipse works.

KTSF 26 provides a multicast of in-language content for Asian Pacific Americans and their dedication to over-the-air was the biggest source of energy around bringing us into town.

KPOP, a 24-hour Korean pop music network, also supported the event with comprehensive coverage. They received great feedback on just how excited people are to receive broadcast television.

Special thanks go out to Dennis Wharton, Executive Vice President of Communications for NAB and a class act; Michael Moon, an active member of OCA-Advocates and the man who had the vision to make this happen; Cindy Wu, Deputy Director for CCDC and an important advocate for Asian Pacific Americans; Philo Farnsworth, the Father of Television; Robert Kenny, the driving force behind

Learn more about our TV Liberation Bus Tour, go to our #ADBusTour landing page.


Posted in AD Bus Tour | Comments

#ADBusTour Lets Freedom Ring in Chinatown, San Francisco

Gate Eclipse

Independence Day means a lot to us here at Antennas Direct. Not only because we are proud to be Americans, but also because we consider ourselves to be liberators. Installing an antenna is not unlike signing a Declaration of Television Independence. It means you are no longer a victim of the tyranny from cable television.

That’s why we are proud to announce the next stop for our TV Liberation Tour! We will be celebrating our country’s rich diversity and the diversity of relevant, hyperlocal broadcast content in San Francisco’s Historic Chinatown.

The first 300 lucky patrons will receive our latest and greatest antenna, the ClearStream Eclipse, a small, self-adhering indoor antenna with a range of up to 50 miles. The total estimated value of the antenna’s being given away in San Francisco is approximately $20,000.

Come on out and help us ring in the Fourth!

Clayton Hotel, 667 Clay Avenue, San Francisco, CA 94111 (on the street outside the hotel)

Friday, July 3, 2015, 9:00 AM (One antenna per household | first come, first serve)

To get updates to the tour, go to


Posted in Cut the Cord | Comments

Shinedown Premieres New Song “Cut The Cord”

Photo Courtesy of Shinedown Instagram

Photo Courtesy of Shinedown’s Instagram

Last night Shinedown, an American Rock band from Florida, returned with their first new song in three years with the track “Cut the Cord”.

Brent Smith, frontman and vocals of Shinedown, sat down with Billboard to discuss what inspired their latest song.

“‘Cut The Cord’ is a wake up call reminding us all that we can control our own destiny by finding the courage and tenacity to destroy whatever it is that’s holding us back. The process may not be pretty or perfect or even easy, but absolutely necessary. The song is brutally honest and unapologetic, which is what Shinedown has always been.”

Shinedown and Antennas Direct have a lot of in common. We are also brutally honest and unapologetic, especially when it comes to our passion for liberating people from unhealthy relationships with their pay TV provider.  We don’t mind taking a leap into unchartered waters and taking a stand. And we also rock.

We would like to think that Shinedown was inspired to write this song by us. After years of screaming from the rooftops what a liberating feeling it is to cut the cord, it feels good to see someone promoting that we don’t have to let anything hold us back. It might not always be easy to take that step and cut the cord, but in the end you have nothing holding you back. You are free from cable and satellite!

“Freedom. La La La La. Freedom follow me.”

Follow us to freedom!  Have questions about cutting the cord? Feel free to give our customer support a call at 1-877-825-5572 or visit or Learning Center.


Posted in AD Bus Tour | Comments

Antennas Direct Founder Tests Technology Down America’s Mother Road


To test the mettle of his industry-leading technology, our founder, Richard Schneider is jumping into a car race on America’s Mother Road, Route 66. Schneider has entered his 1969 Mercedes 280SL into this year’s The Great Race, an annual event that brings together car enthusiasts from around the world. Schneider, accompanied by the Antennas Direct tour bus, plans to stop at locations along race tour to test the reception of some of his over-the-air technology and report findings.

“This combines the two things I love the most – well-designed cars and well-designed antennas,” says Schneider. “Despite all of the cord cutting trends, not enough Americans know that the best programming is free and over-the-air.”

This year, The Great Race goes from Kirkwood, Mo. to Santa Monica, Ca. and stops at some of the most storied locations in the country. Schneider plans to pack four Antennas Direct models – ClearStream Db8e, C2V and the new, indoor Eclipse, and will be giving away 200 antennas along the way.

The race starts tomorrow morning! Follow the Antennas Direct bus by going to Follow on Instagram, Twitter and Facebook and search #ADBusTour.


Posted in Ask the Expert, Cut the Cord | Comments

Sports: When It’s Win or Go Home, It’s on Broadcast Television


LeBron James is not short on confidence. Even after the crushing defeat of the Cleveland Cavaliers in Oakland last night, James was quoted as saying he is the “best player in the world.” While that may be debatable, one thing is not: When sports matter, they are on broadcast television.

Leading up to the championship series, the NBA Playoffs could be viewed on a number of networks including TNT and TBS – networks which could be viewed if you had Sling TV, an NBA Season Pass or a gracious friend.

But the sports that really count – when it is win or go home – those competitions are on broadcast, over-the-air television. The Super Bowl, March Madness Final Four, The America’s Cup – all are on the major networks. Here’s why:

  1. The network television broadcasters send their signals over the air, and you can watch them for free with a TV antenna. It essentially guarantees every fanatic the chance to catch the game.
  2. Full HD. The picture quality of an over-the-air signal is the best high definition you can experience. With pay-television providers, signals are compressed for delivery.
  3. Biggest reach. According to Nielsen, this year is the most watched NBA Finals in a decade. With more families cutting the cord, broadcast television has a bigger reach than ever.

This week in free sports entertainment:

NHL: The Blackhawks and Lightning square off in what may be the last match to determine the winner of the Stanley Cup. More info HERE.

NBA: Stephen Curry and LeBron James go toe-to-toe once more in what may be the last game of the NBA finals. More info HERE.

Broadcast television is the best window into the world for any household. And we can say that with more confidence than King LeBron James.

For more information on how to watch other sports programs with an antenna, click HERE.


photo credit: finals via photopin (license)

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