Category: Industry Update

Latest news and updates from the Broadcast Television and Antenna industry


Posted in Antenna Update, Cut the Cord, Industry Update | Comments Off on ClearStream 2V HDTV Antenna Featured in Forbes

ClearStream 2V HDTV Antenna Featured in Forbes

According to the Bureau of Labor Statistics, cable prices have risen 77 percent since 1996. In an effort to save money and enhance their TV viewing experience, many Americans are searching for alternatives to traditional pay-TV.

In comes an HDTV antenna from Antennas Direct! Our antennas offer superior HD picture quality and unmatched signal strength. C2V

Speaking of unmatched signal strength, the ClearStream 2V HDTV antenna was recently featured in Forbes. The article covered the wide-range of cord-cutting options that are on the market today, including HDTV antennas.

In the past, over-the-air TV was not a viable option for people that were living 50+ miles from the closest tower. The ClearStream 2V was praised for its 50-mile signal range and its ability to be installed anywhere in the house. No matter challenging your living environment might be, it is truly no match for the unparalleled power of the ClearStream 2V HDTV antenna!

The ClearStream 2V also has the power to—depending on the market—pull in up to 70 channels. These stations range from major network affiliates to foreign language channels, giving families a true Smörgåsbord of content to choose from.

If you would like to read the Forbes article in its entirety, please visit:

To find out which one is right for you, head on over to, punch in your zip code, and enjoy all your favorite HD shows for free!


Posted in Antenna Update, Industry Update | Comments

Antennas: On the Cutting Edge of Technology

We have not ever seen ourselves as a “tech startup.” That term has certainly become en vogue over the last several years with the explosion of technology companies in seemingly every American city. The images that come to mind include hipster workplaces where tattoo-sleeved (cool yet nerdy) teenagers banging out code on sleek machines while a throng of twenty-somethings play table tennis. They build web-based applications, phone applications and other digital technologies.

Rarely, however, do you hear people discuss a product like our humble high definition antennas. But luckily St. Louis is full of rare people.

At a recent awards lunch hosted the St. Louis County Economic Council (SLCEC), Antennas Direct was recognized for its entrepreneurial vision alongside newer brands such as yurbuds and LockerDome as well as established brands such as Scottrade, Ameren and Edward Jones. The theme of the evening centered on research and innovation. Since Antennas Direct has shown steady growth for the past ten years (a pattern that has earned us a spot on the Inc. 5000 for the last six years), the SLCEC felt as though we are an important part of the St. Louis entrepreneurial scene. As a show of gratitude, each attendee received an antenna from Antennas Direct.

We applaud the SLCEC for their vision and bravery in recognizing the innovative and cutting edge technology that we have packed into our products and into our business thinking. We take it as confirmation of a belief we have held for some time: Antennas are the future of television.


Special thanks to host, KMOV’s Claire Kellett for plugging the benefits of over-the-air technology to the audience (“watching K-M-O-V”). Take a look at the video below to see our fearless leader, Richard Schneider, and a host of other business leaders discuss the values of the St. Louis region.


Posted in Antenna Update, Industry Update | Comments Off on A Special Message from Antennas Direct to Victims of the CBS and Time Warner Debacle

A Special Message from Antennas Direct to Victims of the CBS and Time Warner Debacle

The cable television big shots are at it again – another carriage dispute is dominating the headlines and unfairly punishing their viewers. The current standoff between Time Warner Cable and CBS has meant viewers in New York, Los Angeles, Dallas and 13 other states have been without some of their favorite programming for some time now. CBS  blackout

What typically happens is this:
Cable and satellite companies began to charge customers for high-definition television (that is free over-the-air). The broadcasters then asked for a cut of the money that was being made on what is actually free. In an effort to negotiate a better rate, the cable company (in this case, Time Warner) blacks out the network television station.

It’s big names and big egos. In the end, no one wins.

And the biggest victim is you – American families who pop corn, pour sodas and watch your favorite mini-series like Under the Dome together. If you are one of the victims of this blackout, then know that you have been wronged.

The good news: it does not have to be this way. You don’t have to wait for the big shots to play their games. There is a way to get the programming you want to see without the monthly fee…all you need is an HD antenna.

Also, the picture and sound quality from an antenna far surpasses the compressed signal from your paid provider. So when you have your friends over to watch the Cowboys game (since it is blacked out on their TV), you will have a better image than ever.

The even better news: you don’t have to pay full price for a high quality HD antenna. We at Antennas Direct feel for the victims of this blackout. So, here’s what we want you to do:

1. Go to
2. Find the right antenna (use
3. Enter promo code “CBS20” – which saves you 20%.
4. Enjoy over-the-air HD television (without the added big shot egos.)

Now the only drama you will be watching is CSI: Crime Scene Investigation – not the local headlines.


Posted in Industry Update | Comments

Cord-Cutting Continues, Broadcast-Only TV Homes Increase

by Wayne Friedman, Jul 9, 2013, 10:34 AM

A new study says broadcast-only TV homes are continuing to increase.

This year, 19.3% of U.S. TV homes — 22 million homes — will be broadcast-only and not subscribing to any pay TV service. A year ago, some 20.7 million-plus homes were broadcast-only, per researcher GfK.

The research company says this would be nearly a 40% rise from three years ago, when 14% of TV homes were paying for TV via cable, telco, or satellite TV distributors.

The report said the No. 1 reason was financial; 60% of those who cancelled their pay TV service cited cost-cutting as the reason. More online video viewing and Internet-connected TV options may have boosted cord-cutting.

Other reasons for cord-cutting, according to CouponCabin, include not watching enough TV (27%); alternative ways of watching live TV (17%); and watching few TV channels (17%).

Looking at ethnicity, African-American and Hispanic-American TV homes have been climbing among overall broadcast-only households, while Asian-American TV homes are going in the other direction, according to the report.

Some 23% of Asian-American homes are broadcast-only, down from 30% three years ago. African-American TV homes have jumped to 22% from 12%; Hispanic-American TV homes are up to 25% from 23%.


Posted in Industry Update | Comments

Variety – Moffett estimates U.S. pay-TV ex-subs have reached 1.9 million

Top Wall Street Analyst: Pay TV “Cord-Cutting Is Real”
June 3, 2013 | 08:12PM PT

Andrew Wallenstein

No one on the planet may know more about the pay-TV business than Craig Moffett, who analyzed it consistently and cogently for about a decade at Bernstein Research up until the end of last year. He resurfaced last month at his own research firm, Moffett Research, and returned Monday to the subject he knows so well with a simple message that stood out from the rest of a 135-page coverage initiation document: “cord-cutting is real.”

While that’s far from a 180-degree flip to anyone who has followed how his opinions regarding the complexities of pay-TV subscription rates have evolved since he called the trend an “urban myth” in 2009, it was clearly his most forceful declaration confirming the existence of cord-cutting.

Citing the largest year-over-year pay-TV subscriber slide yet that occurred in the first quarter of the year, Moffett didn’t mince words: “Pay TV is unmistakably declining and the rate of penetration decline is accelerating. The very fact that there have recently been more new households being minted each year than there have been new pay-TV households is proof positive that cord cutting is real.”

While making abundantly clear that this cord-cutting evidence didn’t mean “seismic changes” were just around the corner for the industry, Moffett projected that the pay-TV penetration rate would sink from 87.9% this year to 82% by 2020. He characterized the cost-cutting population as being 1.9 million strong — though that’s a drop in the bucket against a pay-TV populace totaling over 100 million in the U.S.

Moffett sees a combination of two factors driving the acceleration of subscriber decline: 1) the lower-income households that he believes comprises the biggest part of the cord-cutting segment are getting priced out of the market by increasing subscription rates 2) the digital alternatives from Netflix to Hulu that are meant to be supplements to the pay-TV market end up being substitutes in the aggregate.

It’s an interesting evolution for a prominent analyst who built a reputation as something of a skeptic on the cord-cutting front. But by no means is he flip-flopping: Moffettologists will note a creeping credence he lent to a trend he once pooh-poohed in his comments over the years. As early as 2011, he acknowledged, albeit parenthetically, that change was a-coming: “Notwithstanding an ongoing fascination with the notion of cord-cutting (in favor of web vide0), there is little evidence that this is a significant phenomenon (yet).”


Posted in Industry Update | Comments Off on NAB Chief: What’s Not to Like About Free, Live and Local?

NAB Chief: What’s Not to Like About Free, Live and Local?

WASHINGTON— Just what part of free, live and local don’t you like, the chief broadcast lobbyist asked industry critics today during a House hearing.

National Association of Broadcasters President and CEO Gordon Smith testified this morning before the U.S. Senate Subcommittee on Communications, Technology, and the Internet at a hearing on the “State of Video.” He kept it short and sweet, highlighting broadcasting’s role during disasters and emergencies, the business of retransmission consent and the migration to mobile distribution:

“Stations play a vital role in informing, protecting and entertaining every local community across this great nation,” he said. “And that is never more apparent than when a disaster strikes, reminding us of broadcasters’ important role as first informers.”

“We’ve seen this time and again. In Arkansas and Mississippi, you saw the largest tornado outbreak that took hundreds of lives across the South. Whether an earthquake in Washington, D.C., a hurricane in New York or a terrorist attack in Boston, I have no doubt that each of you can retell a tragic story from your own state. But I’m also confident that each story involves a response by your local stations. These stations kept residents safe.

“And when there was no cable, no satellite, no broadband, no cell or phone service, broadcasters were there to provide a lifeline to their communities. When it was time to rebuild, local stations were there for their neighbors in need, holding fundraisers and food drives to help them get through the hardest times. So I ask you, isn’t this a public good? Isn’t this a role that should be supported? Because if broadcasters are not there to serve this role, who will?

“Even with all of the spectrum in the universe, the wireless industry’s one-to-one delivery system could never match our unique architecture and ability to broadcast to the masses.

“It’s crucial that broadcasting and broadband work hand-in-hand to offload congested wireless systems and deliver the content consumers want and the emergency information they need.

I“n this regard, it was also critical that Congress implemented the necessary safeguards in legislation granting voluntary incentive auction authority. While these auctions will present an enormous challenge to the FCC, your constituents and local broadcasters, we stand ready to roll up our sleeves and conclude this auction in a successful, timely fashion.
“Broadcasters not only inform…we entertain.
“As content producers, we create the most watched shows on TV. In fact, 96 of the top 100 shows were on broadcast television last year. This content is valuable – to the viewers, to the stations that supply it and to the companies that retransmit it.

“Broadcasters’ ability to serve our local communities, produce the best shows on television and deliver that content free to over-the-air viewers, is sustained by two revenue streams: paid advertising and fees paid to us by those who rent our signals and sell our content to paying subscribers.

“Without this economic foundation, we could not do what we do.

“This revenue enables stations to meet their primary goal: serving the public interest. And policy decisions that threaten this economic foundation could cripple an industry that provides an indispensable, even irreplaceable, lifeline service to all Americans.

“I am always surprised when some of our competitors try to describe broadcasters as “yesterday” – part of a bygone era. I have to ask these critics: What is it about free and live and local that you don’t like?

“Our communities not only like broadcasting, they depend on it. And despite a changing media landscape, broadcast television is as relevant today as ever.

“When TV stations transitioned from analog to digital transmissions in 2009, it revolutionized free, local TV, providing viewers more choices than ever before. Most stations offer extra channels, called multicast channels, that deliver diverse and hyperlocal content. It’s coverage of local sports and community events, your weather and traffic matched to your zip code and programs reflecting vast languages and cultures, amplifying the voices of women and minorities in our communities.

“Broadcasters continue to innovate and deliver the content viewers want, when and where they want it.

“Including interactive TV customized to your needs that we’re sending to tablets, cars and smartphones. The future of TV is mobile and on-the-go and more vibrant than ever. In the past month alone, we’ve seen new services rolling out for viewers. Networks are investing in, and launching, mobile services to provide viewers with live, local and national TV on all their devices and even on demand. We also saw just last month at the NAB Show ultra-high definition broadcasting, which is literally 3D TV without glasses; the picture is astonishing.

“Consumers have limitless options for content and countless ways to access programming, and yet they continue to turn to broadcasting more than any other medium.

“That is the enduring value we provide.

“I would ask that as you consider public policy that impacts the future of this great industry, remember the unique and critical services local stations deliver, and consider the consequences of decisions that could impact broadcasters’ ability to serve our communities, and your constituents.”


Posted in Cut the Cord, Industry Update | Comments

Hollywood Taking Notice of Cord-Cutting Movement

In early 2012, the CEO of Home Box Office (HBO) referred to the cord-cutting movement as nothing more than a “fad.” Fast forward 14 months and the “fad” is not only still relevant, but growing at a rapid pace.  According to a 2012 study conducted by GFK Media, nearly 21 million households now receive TV programming exclusively through broadcast signals rather than cable or satellite.

Pretty startling statistics, wouldn’t you say?

In addition to receiving content over-the-air, many cord-cutters are supplementing their viewing experience with a streaming service such as Netflix or Hulu.  As the subscription totals for these platforms continue to rise, Hollywood executives are beginning to view these outlets as an alternative way to distribute original programming.

The producers of the Netflix original program, House of Cards, opted to go with Netflix over HBO because they felt the streaming service not only provided a better avenue to reach their audience, but afforded the viewers the luxury of being able to watch the entire season at their own convenience.

Additionally, Netflix will be bringing back the critically acclaimed comedy series, Arrested Development. Once again, Netflix beat out a cable network (Showtime) for the rights to broadcast the new season. The producers chose Netflix over Showtime because—according to Netflix data—that is where their target audience resides.

Amazon has also jumped into the original content pool. In April, the online retailer posted 14 original pilots, asking viewers to choose their favorite. This will, in turn, give the audience more control over their viewing experience, thus creating a stronger connection the program.

Sound Off: What do you think about Netflix and Amazons foray into original programming?

View the complete line-up of HDTV antennas from Antennas Direct or visit Antenna Point to find the best antenna for YOUR location!


Posted in Industry Update | Comments Off on Dishs Charlie Ergen: I think people are cutting the cord. A lot of customers can live with Netflix and an antenna, YouTube and they would be pretty happy.

Dishs Charlie Ergen: I think people are cutting the cord. A lot of customers can live with Netflix and an antenna, YouTube and they would be pretty happy.

By Janko Roettgers February 11, 2013: 10:16 PM ET

Cord cutting is real, argued Charlie Ergen, Chairman and co-founder of Dish Network at All Things Digital’s Dive into Media conference in Dana Point, California Monday. “think people are cutting the cord,” Ergen said, arguing that kids in college never use cable, and that they won’t suddenly start paying once they leave school. “There is a reason that tobacco companies give away free cigarettes at colleges,” he joked.

Ergen also reiterated his position that a la carte programming would be better for consumers, as well as the industry itself. “We are still for a la carte, because the Internet is a la carte today,” he said. People could just watch Netflix, or even pirate content online, and service providers would have to compete with this new reality. “A lot of customers can live with Netflix and an… antenna, and YouTube…  and they’d be pretty happy,” he said.

However, Ergen cautioned the audience at Dive into Media that a la carte won’t become a reality anytime soon. “It’s gonna go there slowly,” he said, arguing that the major broadcasters won’t break the bundle willingly. It would be more likely that the bundle would be broken by outside forces like Amazon and Netflix.

Speaking of Netflix: Ergen was quite bullish when asked about the future of the video service. “I think they will be successful,” he said, adding that the launch of Netflix’s first original series House of Cards was “brilliant.”

He said that it would be possible for both Amazon and Netflix to succeed with their respective services – but it was quite clear that Ergen is rooting for Netflix: “I’m a fan,” he said, adding: “I feel stupid that we didn’t think of it first, but I’m a fan.”


Posted in Industry Update | Comments

Nielsen Report — Cord Cutting Is Real

Cord cutting is real and happening in significant numbers now, concludes a new research report by Nielsen (which is significant itself, given Nielsen’s long-time central role in television audience measurement). The report measured year-over-year changes from Q3 2011 – Q3 2012.

Here are some of the report’s key findings:

– U.S. individuals spend 33 hours per week watch videos across all screens
– the number of homes subscribing to wired cable television services decreased 4.1%
– at the same time, telco-provided television services increased 21.1% and satellite television increased 2.1%
– “nearly a million more homes are subscribing to broadband while skipping a traditional paid tv subscription”
– the number of broadcast/broadband only “television” homes increased 22.8% in the two year period Q3 2010 – Q3 2012


Posted in Industry Update | Comments Off on Study: Cord-Cutters and Cord-Nevers Will Soar to 17.2 Million U.S. Homes by 2017

Study: Cord-Cutters and Cord-Nevers Will Soar to 17.2 Million U.S. Homes by 2017

Tuesday, November 27, 2012, 10:18 AM ET

Posted by Will Richmond

New research from The Diffusion Group forecasts that the number of “pay-TV refugees” – U.S. homes subscribing to broadband, but not to pay-TV services – will increase 58%, from 10.9 million in 2012 to 17.2 million in 2017. Pay-TV refugees consist of both “cord-cutters” (homes that once subscribed to pay-TV, but no longer do) and “cord-nevers” (homes that have never subscribed to pay-TV). The percentage of broadband subscribers who are pay-TV refugees will increase from 12.5% in 2012 to 17.2% in 2017.

Although it forecasts the number of cord-cutters to increase over the next 5 years, TDG’s founding partner and director of research Michael Greeson believes the pay-TV industry’s main concern should be with cord-nevers which will more than double during that period. Of the 17.2 million pay-TV refugees in 2017, TDG forecasts 40% or 6.9 million of them to be cord-nevers, up from 29%, or 3.2 million, in 2012.

Michael explained to me last week that, as expected, cord-nevers will be younger, have lower incomes and be more technology savvy. They are challenged by the high cost of pay-TV service, which increasingly will be seen as more of a luxury than a necessity. With the proliferation of inexpensive over-the-top choices and behaviors that lean toward video consumption on screens other than the TV, this cohort will become more prone to skipping pay-TV altogether.

Michael notes that in doing so, many younger cord-nevers will full well recognize that they’ll have an “imperfect, but sufficient substitution solution” for pay-TV. Yet for many, it won’t be much of a sacrifice given shifting viewing patterns. For instance, when cord-cutters age 18-24 were asked about their rationale for dropping pay-TV service, over 61% cited that they were watching more SVOD services like Netflix. This was the second-highest rated response after pay-TV was “too expensive and I needed to cut back,” which, together with pay-TV is a “poor value,” scored in cord-cutters’ top 3 reasons across every age group.

With the average tab for video services alone now over $80/month, affordability has emerged as a key pay-TV vulnerability. The primary culprit in driving up subscriber rates as been the surging monthly costs for programming that pay-TV operators bear. And as I’ve pointed out numerous times in the past, among the programmers, there’s no bigger cost driver than sports networks, both nationally and regionally focused.

The bad news for pay-TV’s future affordability, and one of the reasons I think TDG’s focus on cord-nevers and their price sensitivity is correct, is that TV sports rights continue to escalate dramaticaly. The latest deals by News Corp. to buy 49% of YES Network for nearly $2 billion and also likely pay $6-$7 billion for 25-year TV rights to the LA Dodgers (7 times more per season than it currently pays), plus ESPN’s $7.3 billion to lock up college football’s BCS playoffs, Sugar, Orange and Rose Bowls, are among the latest contributors to the mania around TV sports rights.

As I begain saying almost 2 years ago, and as cable TV titan John Malone said last week as well, rapidly rising sports costs are creating a massive tax on non-sports fans, creating a squeeze on them that will ultimately drive some to switch to cheaper OTT options. Pay-TV subscription rates – like trees – cannot grow to the sky, and TDG’s forecast should be yet another warning sign to the pay-TV industry that given more choices, consumers will vote with their wallets in the years to come.

TDG’s research is based on an online panel of 500 U.S. adult broadband users randomly selected from an online panel of several million consumers. The report also contains extensive demographic, psychographic and techno-graphic information and is available exclusively to TDG’s members.

Same Day Shipping on Most Orders | Partners | Links
© Antennas Direct, 2016 | 16388 Westwoods Business Park, Ellisville, MO 63021 | 877-825-5572