Tag Archives: Richard Schneider

Jan
27

Posted in Cut the Cord | Comments Off

How to Make 2015 the Year You Cut the Cord

This year, more television viewers are projected to cut the cord than ever before. Most of this is due to being fed up with the nasty relationship they have with their cable company. Here is a guide for everything you need to know to begin your liberated journey.

Our founder and CEO, Richard Schneider discusses the latest trends in cord cutting with McGraw Milhaven, a beloved radio personality on KTRS.

Just yesterday, we posted a blog about how millennials are shaping the cord-cutting lifestyle. Here is the second half of the KUSI program featuring all of the latest streaming devices. Take note, it starts with an antenna, the original streaming device.

KUSI News – San Diego, CA

Now that you are armed with the latest trends, here is an infographic that outlines the optimal use for an antenna based on where you live. For the right antenna for you, head over to Antenna Point, plug in your zip code and get more accurate information on your distance from television transmitters.

InfoGrapgic- Can I use my antenna here - FINAL

Jul
22

Posted in Cable be evil | Comments

Carriage Dispute with Time Warner Cable

Do you live in Milwaukee area? Do you have cable television through Time Warner? Well, if you wish to watch your Green Bay Packers this season, we suggest you act now! Beginning as early as July 25, 2013 Time Warner Cable will start blacking out TMJ4 NBC to ALL of its subscribers! Why? Because the cable giant and Journal Broadcasting, the owners of TMJ4 NBC, have yet to reach a new agreement, resulting in a very contentious carriage dispute.

See, this is why you should never pay for television! Fortunately, we have the perfect solution to the problem—an HDTV antenna! An antenna from Antennas Direct will afford you FREE television programming… in high-definition! No monthly fees, no contracts, no surly customer service reps and—most importantly— no carriage disputes!

President and founder of Antennas Direct, Richard Schneider, was recently a featured guest on The Morning Blend. Schneider discussed not only the evolution of antennas, but the true benefits of over-the-air television. To view the interview in its entirety, please click on the image below.

Additionally, we are offering special pricing on select Antennas Direct antennas to all TMJ4 NBC viewers. To take advantage of this exclusive offer, please call customer support at 1-888-841-9334 or visit todaystmj4.com for further details.

Looking to join the OTA movement? Antennas Direct can help! View the complete line-up of HDTV antennas or visit Antenna Point to find the best antenna for YOUR location!

Dec
30

Posted in Antenna Update, Cut the Cord, Industry Update | Comments

Rabbit Ears are Making a Comeback for 2011

With the new year just around the corner a report from Journal Sentinel in Milwaukee, Wisconsin indicates that television viewers are going back to rabbit ears. The reports says:

Nearly 23% of TV households in the Milwaukee area are broadcast only. The national average is 9.6%, Nielsen statistics show.

If the rest of American follows Milwaukee’s lead in 2011, another 13.4% of US households will make the switch from cable to over-the-air television.

MONEY QUOTE:

Over-the-air television, around since the invention of TV, is far from dead and may even be on a comeback.

It seems that there are several reasons why people are cutting their cable, but the main one continues to be the huge cost burden associated with cable. People are glad to find alternatives to cut out nearly $100 per month from tight budgets.

President of Antennas Direct, Richard Schneider was interviewed for the article and says,

“I think that’s what is really driving antenna sales. One TV station alone can have five or six multicasts,” Schneider said.

Advances in antenna design have helped, too. The newer units are smaller and less obtrusive than the sprawling metal ones mounted on rooftops.

“Your spouse and your neighbors might not be so resistant to a 12-inch antenna on the side of your house, rather than a 15-footer that’s somewhat offensive visually,” Schneider said.

Over-the-air TV viewers in smaller cities and rural areas say they get good reception from about a 50-mile radius, depending on where they live.

Read the full article from the Journal Sentinel online.


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