Tag Archives: Richard Schneider


Posted in Antenna Update, Ask the Expert, Cut the Cord | Comments

Show Me St. Louis and SHOW ME SOME ANTENNAS!

As a St. Louis company, our community is very important to us. Antennas Direct President and Founder, Richard Schneider, was born and raised in St. Louis. He went to high school here, attended college at Mizzou, and got married and is raising a family right here. So receiving some media attention from our local NBC affiliate, KSDK News Channel 5‘s Show Me St. Louis, was an awesome feeling.

Jimmy V. from Show Me St. Louis came out to our office for the afternoon and we gave him a tour of where the magic happens. We showed him our customer service center, 3D printer where we do mock up antenna samples and our tech lab where we do testing and analytics.

Richard was a home theater enthusiast who started making antennas in his garage as a hobby for his family and friends. Eventually it got to the point that he had orders coming in from all over the United States and he knew if he wanted to keep his wife happy, he needed to take this business out of his house. That’s when Antennas Direct really got started! Since 2003, our sales have grown, as have our team.

Check out the segment to learn more about how we got started and meet some of our Antennas Direct and get a little MTV Cribs style tour of our office. Thanks to Show Me St. Louis and KSDK for showing us some love and helping a local business to spread our message.


Posted in Ask the Expert, Cut the Cord | Comments

Antennas Direct Tackles WBIG-Chicago Radio


In case you missed it, last week our very own Richard Schneider was interviewed by WBIG- Chicago on the Fox Sports Big Radio Shopping Show. So naturally, we talked a bit about sports (we didn’t bring up the Rams since that is a sore subject for us St. Louisan’s), and a lot about our kick-a** antennas.

When asked what is so unique about our antennas,  our first response was, where do we begin? For years, engineers have been  redesigning antennas to make them smaller, from TV antennas to cell phone and car antennas; today they are all smaller, more powerful and reliable than they used to be. Our TV antennas are a tenth of the size as they were in your grandparent’s day.

Antennas ARE your grandparent’s technology, which might sound like we’re taking a step back, but in reality, we are taking a huge step FORWARD, giving you the greatest and most advanced way to watch the television you love, for free.

Here are some hard, cold facts:

  • The picture quality is better over-the-air- not compressed like with cable or satellite.
  • More channels than you think, and for free- in Chicago, you can get around 70 channels with one of our antennas!
  • ClearStream antennas are designed to reject interference, are very consistent and reliable. No more “oh no, there’s a cloud in the sky, we lost our satellite signal!”
  • Simple to use and install- “plug and play, baby!”
  • By canceling your cable or satellite, you are saving at least $1,000 a year.

You can listen to the full interview below:

The highlighted product discussed in this interview was our ClearStream Eclipse indoor TV antenna. Richard described it best by saying, “it’s really hard to screw this up!” All you have to do is plug the Eclipse into your TV, scan for channels and you can sit back, relax and watch your favorite shows. For our Chicago friends, they are looking forward to watching the Bears this season. Whoever you cheer for, you’re guaranteed to enjoy the game more when you’re watching it for free, in HD, with a TV antenna. That’s a proven fact.


Posted in Ask the Expert, Cut the Cord | Comments

The Toronto Sun Shares Their 4 Reasons to Cut the Cord

Toronto Sun Cropped

This afternoon, the Toronto Sun wrote the best article you will read today, called “Cutting the cord: 4 reasons to consider using an HD antenna.” Richard Schneider, president of Antennas Direct, laid down his broadcast television knowledge. Now, we can think of 100 reasons why it’s time for you to cut the cord, but here are the 4 The Toronto Sun narrowed down:

  • Saving Money
  • Better Picture Quality
  • Discover New Channels
  • More Time to Live Your Real Life

Thanks to Sean Fitzgerald and the Toronto Sun for taking the time to interview Richard and help spread awareness of cutting the cord. It’s exciting to see a large influx of  people ready to take that next step and end their relationship with pay TV. If you’re interested in reading more, you can find the article in its entirety HERE.


Posted in Cut the Cord | Comments Off on How to Make 2015 the Year You Cut the Cord

How to Make 2015 the Year You Cut the Cord

This year, more television viewers are projected to cut the cord than ever before. Most of this is due to being fed up with the nasty relationship they have with their cable company. Here is a guide for everything you need to know to begin your liberated journey.

Our founder and CEO, Richard Schneider discusses the latest trends in cord cutting with McGraw Milhaven, a beloved radio personality on KTRS.

Just yesterday, we posted a blog about how millennials are shaping the cord-cutting lifestyle. Here is the second half of the KUSI program featuring all of the latest streaming devices. Take note, it starts with an antenna, the original streaming device.

KUSI News – San Diego, CA

Now that you are armed with the latest trends, here is an infographic that outlines the optimal use for an antenna based on where you live. For the right antenna for you, head over to Antenna Point, plug in your zip code and get more accurate information on your distance from television transmitters.

InfoGrapgic- Can I use my antenna here - FINAL


Posted in Cable be evil | Comments

Carriage Dispute with Time Warner Cable

Do you live in Milwaukee area? Do you have cable television through Time Warner? Well, if you wish to watch your Green Bay Packers this season, we suggest you act now! Beginning as early as July 25, 2013 Time Warner Cable will start blacking out TMJ4 NBC to ALL of its subscribers! Why? Because the cable giant and Journal Broadcasting, the owners of TMJ4 NBC, have yet to reach a new agreement, resulting in a very contentious carriage dispute.

See, this is why you should never pay for television! Fortunately, we have the perfect solution to the problem—an HDTV antenna! An antenna from Antennas Direct will afford you FREE television programming… in high-definition! No monthly fees, no contracts, no surly customer service reps and—most importantly— no carriage disputes!

President and founder of Antennas Direct, Richard Schneider, was recently a featured guest on The Morning Blend. Schneider discussed not only the evolution of antennas, but the true benefits of over-the-air television. To view the interview in its entirety, please click on the image below.

Additionally, we are offering special pricing on select Antennas Direct antennas to all TMJ4 NBC viewers. To take advantage of this exclusive offer, please call customer support at 1-888-841-9334 or visit todaystmj4.com for further details.

Looking to join the OTA movement? Antennas Direct can help! View the complete line-up of HDTV antennas or visit Antenna Point to find the best antenna for YOUR location!


Posted in Antenna Update, Cut the Cord, Industry Update | Comments

Rabbit Ears are Making a Comeback for 2011

With the new year just around the corner a report from Journal Sentinel in Milwaukee, Wisconsin indicates that television viewers are going back to rabbit ears. The reports says:

Nearly 23% of TV households in the Milwaukee area are broadcast only. The national average is 9.6%, Nielsen statistics show.

If the rest of American follows Milwaukee’s lead in 2011, another 13.4% of US households will make the switch from cable to over-the-air television.


Over-the-air television, around since the invention of TV, is far from dead and may even be on a comeback.

It seems that there are several reasons why people are cutting their cable, but the main one continues to be the huge cost burden associated with cable. People are glad to find alternatives to cut out nearly $100 per month from tight budgets.

President of Antennas Direct, Richard Schneider was interviewed for the article and says,

“I think that’s what is really driving antenna sales. One TV station alone can have five or six multicasts,” Schneider said.

Advances in antenna design have helped, too. The newer units are smaller and less obtrusive than the sprawling metal ones mounted on rooftops.

“Your spouse and your neighbors might not be so resistant to a 12-inch antenna on the side of your house, rather than a 15-footer that’s somewhat offensive visually,” Schneider said.

Over-the-air TV viewers in smaller cities and rural areas say they get good reception from about a 50-mile radius, depending on where they live.

Read the full article from the Journal Sentinel online.

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