Yearly Archives: 2013


Posted in Antenna Update, Cut the Cord | Comments

The Unparalleled Power of the ClearStream 2V HDTV Antenna

Over the last 10 years, we have completely transformed the way people think about television antennas. The days of the tin foil rabbit ears and behemoth-size roof antennas are long gone. Because the beamwidth and gain of our HDTV antennas are so much greater, they can be installed in a variety of different places in the home.

Recently, we received a wonderful email regarding our ClearStream 2V outdoor antenna and its unparalleled power. After a year of using a Radio Shack antenna, the Cincinnati resident decided it was time for something a little more powerful.

While the roof might be one of the more common spots to mount one of our outdoor antennas, you can—depending on the environment—install it either indoors or right outside a window.
As you can see, he installed the antenna on the patio rail of his condo.

ClearStream2 HDTV Antenna

It actually points at an adjacent building, but he still receives crystal clear reception! Also, the ClearStream 2V pulls in an additional 20 channels, making his viewing experience all the merrier!

ClearStream2 HDTV

Big thanks to Mike Kelley for sharing these great pictures with us! We are so happy that you love your antenna!

Looking to upgrade your current television antenna? We are here to help! At Antennas Direct, we carry a wide variety of both indoor and outdoor HDTV antennas. To find out which one is right for you, head on over to!


Posted in Antenna Update, Cut the Cord | Comments

Top 10 things you could buy if you cancel cable – Part 2

A few months back, we compiled a list of the Top 10 things you could buy if you cancel cable. As OTA viewership and sales of Musk cologne continue to rise, we can only think our blog post must be to blame.

Without further ado, here is part 2:

#1 A Case of Crystal Pepsi: Because drinking brown water is just plain disgusting. Pepsi

#2 Calf Implants: Chicks dig guys with bulging calves. It is true! Just ask Johnny Drama.

#3 Dating Tips from Joey Buttafuoco: Let’s be honest, does this look like a guy who struggles in the dating department? Soak up his machismo, fellas. Soak. It. Up. joey buttafuoco

#4 Novelty Urns: Why bury MeMa six feet under, when you can preserve her remains in something that resembles a bowling pin.

#5 Tom Selleck’s Mustache: While Musk cologne might be the most powerful aphrodisiac known to man, Selleck’s feathered ‘stache is a close second. The majestic mane also serves as a great soup strainer.

#6 A Jetpack: We don’t know about you, but using an automobile as your primary mode of transportation is so 2002.

#7 A PalmPilot: Because we are not giving into Apple, dammit! We are not mindless fanboys! PalmPilot

#8 Bryan Adams’ Autograph: Now you can relive the summer of ’69 everyday.


#9 Bacon Salt: Because everything—including tilapia —should taste like bacon.

#10 A Lifetime Supply of Topps Baseball Card Gum: Don’t knock 22-year-old gum until you’ve tried 22-year-old gum.



Just remember: all of this could be yours if—and only if—you cancel your cable subscription. If you don’t, no big deal… more bacon salt for us.



To view our complete lineup of HDTV antennas, please visit


Posted in Antenna Update, Cut the Cord | Comments

Unplugged… completely

Shout out to Tammy at De Ja Vue Designs! We are so happy that we were able to help you and your family cut the cord!


As many of Y’all know…not so long ago I had surgery on my neck to fix what was gonna most likely paralyze me from the neck down.  Today I’m not talking about my neck…but what happened while I was recovering. Something Y’all probably don’t know, this year was a rough one in terms of insurance for our family.  Without getting into too much detail, for reasons beyond our control, our insurance got switched twice…meaning we had three very large deductibles to meet.  This is NOT the time you want to have emergency surgery..or lots of procedures…and on and on.  Long story short…we had to meet over  $16,000 in deductibles along, and that doesn’t include co-pay.  I’m not trying to whine about my deductibles either.  My point?  Things have been rough this year…so all that down time got me thinking REALLY hard about finances.

One of the areas that I looked at really hard…TV.   I can’t tell you how many times I’ve said “We pay $100 a month and there is absolutely NOTHING to watch.”  The normal things I wound up watching were the networks, and their regular shows.  Yeah I could just watch them online, but I couldn’t get local news.  So…I stuck it out a little longer…thinking.  Then one evening I was given an alternative from Antennas Direct.  And…I was given the opportunity to tell Y’all about it.

I was given a really cool box that came in the mail.  This box said HDTV antenna.  I sorta rolled my eyes…cause I’ve seen antenna TV before.  In fact, a week prior to my “BOX” arriving, my mom got an antenna of her own.  One that she bought somewhere else.  They said they were better than before…but they weren’t…they were that same fuzzy screen that I remembered from before.  So, you can imagine, I wasn’t thrilled with the thought of losing my satellite antenna…but I had to do something.  It was just ridiculous to spend that kind of money every month.  So, we bit the bullet and we took the whole whopping twenty minutes it took to hang the antenna up outside…no lie!

What did I expect? I expected three Fuzzy…unclear crappy half tuned channels.   What did I get? SEVENTEEN…yes, you heard that right…seventeen perfectly crisp and clear channels.  I didn’t even know we had that many channels near our home.  I couldn’t believe it!  It was completely insane!  FREE TV as good…if not better than satellite!


The picture was moving…not blurry!  I mean look at the writing at the bottom!


Different channel! Can you believe this?


I have no idea what this show is…but it sure looks good! lol

So…what do I have now? Free TV.  I completely unplugged that satellite and for the price of LESS than one month of paid TV…you can have free TV too!  Would I recommend it?  Dang right!  I’m loving that extra money every month…and you can too.

Go check them out!  See which HDTV antenna from Antennas Direct is right for you.  If you aren’t sure…they can help you.  They sure did me!  Did I get paid to say any of this? NOPE…I did get an antenna…but No money!  These opinions are my own…no one else.  Me and my family truly feel like we made the right decision.  And now….my mom is gonna get one of these for herself!

By the way….Antennas Direct has a Facebook page! and a Twitter Page too!

Do you pay way too much for TV that you don’t watch half of?  Why not go Free every month?  Let me know what you decide…Do you want to unplug?


Posted in Cable be evil | Comments

Carriage Dispute with Time Warner Cable

Do you live in Milwaukee area? Do you have cable television through Time Warner? Well, if you wish to watch your Green Bay Packers this season, we suggest you act now! Beginning as early as July 25, 2013 Time Warner Cable will start blacking out TMJ4 NBC to ALL of its subscribers! Why? Because the cable giant and Journal Broadcasting, the owners of TMJ4 NBC, have yet to reach a new agreement, resulting in a very contentious carriage dispute.

See, this is why you should never pay for television! Fortunately, we have the perfect solution to the problem—an HDTV antenna! An antenna from Antennas Direct will afford you FREE television programming… in high-definition! No monthly fees, no contracts, no surly customer service reps and—most importantly— no carriage disputes!

President and founder of Antennas Direct, Richard Schneider, was recently a featured guest on The Morning Blend. Schneider discussed not only the evolution of antennas, but the true benefits of over-the-air television. To view the interview in its entirety, please click on the image below.

Additionally, we are offering special pricing on select Antennas Direct antennas to all TMJ4 NBC viewers. To take advantage of this exclusive offer, please call customer support at 1-888-841-9334 or visit for further details.

Looking to join the OTA movement? Antennas Direct can help! View the complete line-up of HDTV antennas or visit Antenna Point to find the best antenna for YOUR location!


Posted in Industry Update | Comments

Cord-Cutting Continues, Broadcast-Only TV Homes Increase

by Wayne Friedman, Jul 9, 2013, 10:34 AM

A new study says broadcast-only TV homes are continuing to increase.

This year, 19.3% of U.S. TV homes — 22 million homes — will be broadcast-only and not subscribing to any pay TV service. A year ago, some 20.7 million-plus homes were broadcast-only, per researcher GfK.

The research company says this would be nearly a 40% rise from three years ago, when 14% of TV homes were paying for TV via cable, telco, or satellite TV distributors.

The report said the No. 1 reason was financial; 60% of those who cancelled their pay TV service cited cost-cutting as the reason. More online video viewing and Internet-connected TV options may have boosted cord-cutting.

Other reasons for cord-cutting, according to CouponCabin, include not watching enough TV (27%); alternative ways of watching live TV (17%); and watching few TV channels (17%).

Looking at ethnicity, African-American and Hispanic-American TV homes have been climbing among overall broadcast-only households, while Asian-American TV homes are going in the other direction, according to the report.

Some 23% of Asian-American homes are broadcast-only, down from 30% three years ago. African-American TV homes have jumped to 22% from 12%; Hispanic-American TV homes are up to 25% from 23%.


Posted in Antenna Update | Comments

The Back to School Giveaway is Underway!

In just a few short weeks, students from every corner of the country will prepare to head back to school. To make this annual experience more enjoyable and further promote the benefits of OTA, we are launching a giveaway so spectacular it can only be found at

The Back to School Giveaway, which will run through the month of July, will reward five lucky cord-cutters a $20 Domino’s Pizza Gift Card. The way it works is quite simple: place an order by phone or though for ANY antenna or accessory, wait for the confirmation email, fill out the form and—boom—you are entered!

Not sure which one of our antennas will work in your dorm, apartment or 1971 Volkswagen Bus? Don’t worry—we have you covered! Head on over to, punch in your zip code, and find out which one of our HDTV antennas is right for you. Also, as always, if you would rather speak with an Antennas Direct customer service representative, drop us a line and we will walk you through the process.

Oh, before we forget—there is more! In addition to the $20 Domino’s Pizza Gift Cards, we are also offering free ground shipping on orders of $49.99 or more.  Talk about a great value!

Free TV and free food. It’s just like home.

For more information or to enter The Back to School Giveaway, visit Antennas Direct on online at: 



Posted in Cut the Cord | Comments

Certainly Uncertain: The American Way

When our forefathers drew up their vision for a new nation, they knew there was uncertainty ahead. They could not have predicted some of the battles we would face. What they were certain of, however, was the current way was not working. They were frustrated with feeling like they did not have a choice.

What they did took some bravery, but today we are grateful for their vision – for not being tied to convention.

That same spirit and fortitude of character is present today in what many call the cord-cutting movement. As this Oregonian points out, however, it may take some bravery and soul searching before you make a leap. But in the end, people like Mike Rogoway are shaping the future of television – much the same way our forefathers have shaped democracy.

The point Rogoway proves is this:
You have a choice.
You don’t have to go along with convention.
You get to shape the future of television.

There are practical ways to embrace the uncertainty that comes with cutting the cord. Here are some of the suggestions the Orgeonian makes:
–    get an antenna for over-the-air broadcasts (we know a great source for this)
–    figure out which shows you can purchase on digital TV (he purchased Mad Men and The   Walking Dead)
–    supplement the rest of your entertainment with streaming services

We salute patriots like you, Mike Rogoway. Your brand of courage is what we need.

As for the rest of you, the team here at Antennas Direct wishes you a Happy Independence Day. Make it even happier and cut the cord.


Posted in Cable be evil | Comments

DirecTV Bills Fire Victim for Damaged Satellite

At Antennas Direct, we value not only our customers, but the experience our HDTV antennas provide. This is why our antennas come with a lifetime warranty. If you’ve purchased an antenna from us in the past and it is destroyed in a typhoon, fire or a squabble with an ex-lover, we will be happy to replace your antenna for free—no questions asked.

Apparently, the folks over at DirecTV do not echo our sentiments…

Last week, Jeremy Beach, along with 370 other homeowners, lost his home to a massive wildfire in Black Forest, Colorado. Once Beach realized his home was damaged beyond repair, he contacted each one of his utility providers to cancel service. His providers were extremely understanding and accommodating to his unfortunate situation. Well, except for DirecTV.

Upon speaking to a customer service representative from DirecTV, Beach was informed he would have to pay $400 for the damaged equipment. While we enjoy poking fun at the pay-TV giants, we were thoroughly appalled at their decision to treat their customer this way. It goes against everything we stand for as a business and as human beings.

In an effort to save face, the higher-ups at DirecTV released a statement that retracted the service representatives’ admission.  However, with their history of similar customer service snafus, we find it very difficult to see the sincerity in their scripted spin.

On behalf of the entire Antennas Direct team, we would like to send a message Jeremy’s way:

Our hearts go out to you and your family during this time of strife, Mr. Beach.  We would like to supply you with one of our HDTV antennas.

Please feel free to call us at: 1-877-825-5572.

View the complete line-up of HDTV antennas or visit Antenna Point to find the best antenna for YOUR location!


Posted in Antenna Update | Comments Off on The Dads & Grads Giveaway

The Dads & Grads Giveaway

It is official! Dads and grads season is finally here! While we are sure they would love another necktie or a new Casio watch, why not get them something that could change their lives: an HDTV antenna!

Antennas Direct, a St. Louis-based HDTV antenna manufacturer, is pleased to announce their latest online promotion: The Dads & Grads Giveaway! Between now and June 12th, simply place an order through and you will receive a link on your order confirmation page to enter in a drawing for a chance to win—get this—$100 Visa Gift Card.

In addition to the Visa Gift Card giveaway, we will be offering special pricing on select Antennas Direct products, including:

·         ClearStream™ Micron Indoor DTV Antenna: $49.99

·         ClearStream™ 1 Convertible: $49.99

·         ClearStream™ 2V with 20” Mount: $99.99

·         ClearStream™ 4 with 20” Mount: $139.99

·         ClearStream™ 5: $139.99

·         ClearStream™ Signal Meter: $39.99

“It is our mission, to help bring the glorious world of free HD programming to every household in world,” said Richard Schneider, founder and President of Antennas Direct. “Cutting the cable cord has the power to save the consumer more than $100 each month, empowering the individual to allocate their hard earned money to more important aspects of their lives.”

For more information or to enter The Dads & Grads Giveaway visit Antennas Direct online 24/7 at:

Looking to join the cord-cutting movement? Antennas Direct can help! View the complete line-up of HDTV antennas or visit Antenna Point to find the best antenna for YOUR location!


Posted in Industry Update | Comments

Variety – Moffett estimates U.S. pay-TV ex-subs have reached 1.9 million

Top Wall Street Analyst: Pay TV “Cord-Cutting Is Real”
June 3, 2013 | 08:12PM PT

Andrew Wallenstein

No one on the planet may know more about the pay-TV business than Craig Moffett, who analyzed it consistently and cogently for about a decade at Bernstein Research up until the end of last year. He resurfaced last month at his own research firm, Moffett Research, and returned Monday to the subject he knows so well with a simple message that stood out from the rest of a 135-page coverage initiation document: “cord-cutting is real.”

While that’s far from a 180-degree flip to anyone who has followed how his opinions regarding the complexities of pay-TV subscription rates have evolved since he called the trend an “urban myth” in 2009, it was clearly his most forceful declaration confirming the existence of cord-cutting.

Citing the largest year-over-year pay-TV subscriber slide yet that occurred in the first quarter of the year, Moffett didn’t mince words: “Pay TV is unmistakably declining and the rate of penetration decline is accelerating. The very fact that there have recently been more new households being minted each year than there have been new pay-TV households is proof positive that cord cutting is real.”

While making abundantly clear that this cord-cutting evidence didn’t mean “seismic changes” were just around the corner for the industry, Moffett projected that the pay-TV penetration rate would sink from 87.9% this year to 82% by 2020. He characterized the cost-cutting population as being 1.9 million strong — though that’s a drop in the bucket against a pay-TV populace totaling over 100 million in the U.S.

Moffett sees a combination of two factors driving the acceleration of subscriber decline: 1) the lower-income households that he believes comprises the biggest part of the cord-cutting segment are getting priced out of the market by increasing subscription rates 2) the digital alternatives from Netflix to Hulu that are meant to be supplements to the pay-TV market end up being substitutes in the aggregate.

It’s an interesting evolution for a prominent analyst who built a reputation as something of a skeptic on the cord-cutting front. But by no means is he flip-flopping: Moffettologists will note a creeping credence he lent to a trend he once pooh-poohed in his comments over the years. As early as 2011, he acknowledged, albeit parenthetically, that change was a-coming: “Notwithstanding an ongoing fascination with the notion of cord-cutting (in favor of web vide0), there is little evidence that this is a significant phenomenon (yet).”

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