Yearly Archives: 2011


Posted in Industry Update | Comments Off on IBD TV Store Report: TV ‘Cord Cutters’ Will Number 8.9M by 2016

IBD TV Store Report: TV ‘Cord Cutters’ Will Number 8.9M by 2016

The drop in Netflix’s (NFLX) stock has some thinking that the bloom is off the Internet video rose. However, “cord cutting” — consumers that replace traditional TV with Internet video — is a trend that’s here to stay, says MagnaGlobal in a new report.

About 8% of all TV homes (8.9 million) will have only OTT (over-the-top) video in 2016, up from an estimated 3 million at the end of 2011, says MagnaGlobal’s Media Access Quarterly, released Wednesday.

In 2016, about 56% of the OTT homes will be “cost savers” that never had a pay-TV subscription, while 44% will be video cord cutters that replace traditional TV with Internet service, it says.

Internet-connected TVs as well as game boxes, such as Microsoft’s (MSFT) Xbox, will fuel the trend, says MagnaGlobal.

Some market studies have predicted even great cord cutting.

On the other hand, Nomura analyst Mike McCormack says that the threat of consumers dropping pay-TV for free Internet video has been reduced “by the intelligent actions of leading content producers.” He points to Starz’ recent decision to walk away from a deal with Netflix. Content producers are experimenting with new delivery models. Paramount Pictures, for example plans to stream older movies from its website.


Posted in Cable be evil | Comments

A Desperate Move By Cable Companies That Could Turn Ugly

Two new deals inked this week prove that momentum for streaming video services continues to build…That’s great news for consumers trying to save money by cutting the cord on cable.

But not so great for cable companies like Comcast and Time Warner who just lost a combined 1.2 million subscribers. Ouch!

Based on recent news, it looks like some cable providers are finally buckling under the pressure. Because word has it that a number of companies are preparing to make an industry-altering (albeit deceptive) change to their pricing model.

Is La Carte Prices on the Way?

News broke this week that cable providers are planning to offer a new pricing structure for subscribers: a la carte.

Essentially, this would allow consumers to choose the stations they want to watch and ditch the ones they don’t. In theory, the move would slash your cable bill considerably.

Cable providers aren’t just making the switch because their customers are rushing out the door. They’re doing it to cut their own costs.

Programming costs for cable companies have jumped between 6% and 10% annually for the past 10 years.

Consider: For a cable operator to broadcast Disney’s ESPN alone, it needs to shell out over $4 a month per subscriber, according to SNL Kagan.

Not to mention that cable and satellite providers now need to pay for “free” networks like ABC, CBS, NBC and Fox.

So giving consumers the ability to opt out of these channels allows them to keep costs down.

But if they don’t deliver on the promise, and consumers realize they won’t be saving as much as they hoped, losing 1.2 million subscribers will be just the beginning.


Posted in AD Bus Tour | Comments

On The Road With Antennas Direct Bus Tour: Part 1

Come rain or shine, Antennas Direct weathered through the downpour and advocated the public into cutting-the-cord with a  ClearStream 2 antenna for depression relief in the Northwestern Ohio area.  A crowd topping over a 1000 waited patiently and braved the inclement weather to release themselves from their cable or satellite providers. Say goodbye to huge monthly bills and start watching TV in the best way. FREE!


Posted in Antenna Update | Comments

ClearStream Micron XG Indoor Antenna Video Review

Audioholics Online Magazine just finished a Executive Overview on our Micron XG Antenna.
Their first impression: Gotta have it!
Watch this very informative review.


Posted in AD Bus Tour | Comments

WNWO Hosts Antenna Giveaway With Antennas Direct

TOLEDO — WNWO teamed up with Antennas Direct on Monday morning to help give local residents free antennas.

Around 400 people showed up at WNWO on S. Byrne in South Toledo in the hopes of getting free access to more channels than those offered through basic cable.

One recipient showed up at 1:30 a.m. in order to make sure she was first in line to get a free antenna.

WNWO started handing out the antennas at 7 a.m. and eventually ran out.

For those too late to receive an antenna, viewers were given coupons so the antennas could be purchased at 35 % off.

WNWO was able to offer the antennas through a partnership with Antennas Direct.

The organization launched a nationwide bus tour, last year, with the goal of giving Americans access to free television.


Posted in Industry Update | Comments Off on Cable TV. Too much service for too much money.

Cable TV. Too much service for too much money.

In this USA Today article, Baldur and Kristin Benediktsson tell of their new freedom from the holds of their cable television company.
By using antennas to receive over-the-air digital broadcasts and streaming the Internet for optional programing, they have drastically cut their monthly entertainment expenses.

Read the full article here:


Posted in Antenna Update | Comments

Antennas Direct™ Reinvents Its Line of DB Antennas New Design Destroys Decades-Long Misconceptions About Bowtie Antenna Efficiencies

September 8, 2011; ST. LOUIS – Most engineers said it couldn’t or wouldn’t be done, but Antennas Direct has proven them wrong with the reinvention of the company’s bowtie antennas, the DB line. Even though this type of antenna technology has not seen a significant advancement in 30 years, Antennas Direct has once again taken a legacy antenna design and transformed it into a new, disruptive technology for today’s changing TV audience. The new DB antennas offer twice the power and half the size for a reliable and cost effective installation.

“The new DB antennas feature unprecedented power no one thought could be achieved, making it not only relevant but further enabling the trend of over-the-air TV viewership which is continuing to grow at a rapid pace,” said Richard Schneider, president of Antennas Direct. “Conventional wisdom said that no improvement could be made to bowtie antenna design. We’ve ended those misconceptions, finding performance far exceeding even our expectations.”

An Antennas Direct product line since 2003, the DB line is specially designed for core UHF spectrum. With the upgrades in the line, the gain will be doubled and the design will become more compact, thus expanding options for placement of the antenna.

“We have created an antenna the size of our DB4, with the performance of the DB8,” said Schneider. “Light years ahead of our competition, no other bowtie antenna can match the DB’s combination of power, gain and value.”

Antennas Direct will make evaluation units available to all conference attendees who swipe their cards at the company’s booth, number 3244. Units will be shipped in October 2011.


Posted in Antenna Update, Industry Update | Comments

Announcing Partnership with TiVo Inc.

Antennas Direct Inc. is pleased to announce a strategic working partnership with TiVo® Inc. based in Alviso, California.

Founded in 1997, TiVo, a pioneer in home entertainment, created a brand-new product and service category with the development of the world’s first digital video recorder (DVR). Today, the company continues to revolutionize the way consumers watch and access home entertainment, by making the TiVo DVR the focal point of the digital living room: a center for sharing and experiencing television, movies, video downloads, music, photos, and more.

This partnership will allow us to expand our demographic reach, and will enable TiVo® Inc. to build relationships with our clients to help meet their Over-The-Air demands. By merging the world best antennas with the only smart HD DVR made, our customers will receive the ultimate in broadcast and Internet entertainment.


Posted in Industry Update | Comments

Pay TV Industry Loses Record Number of Subscribers

Subscribers hang up on cable and satellite in 2Q; cos. blame economy as Internet threat looms.

NEW YORK (AP) — The weak economy is hitting Americans where they spend a lot of their free time: at the TV set.

They’re canceling or forgoing cable and satellite TV subscriptions in record numbers, according to an analysis by The Associated Press of the companies’ quarterly earnings reports.

The U.S. subscription-TV industry first showed a small net loss of subscribers a year ago. This year, that trickle has turned into a stream. The chief cause appears to be persistently high unemployment and a housing market that has many people living with their parents, reducing the need for a separate cable bill.

But it’s also possible that people are canceling cable, or never signing up in the first place, because they’re watching cheap Internet video. Such a threat has been hanging over the industry. If that’s the case, viewers can expect more restrictions on online video, as TV companies and Hollywood studios try to make sure that they get paid for what they produce.

In a tally by the AP, eight of the nine largest subscription-TV providers in the U.S. lost 195,700 subscribers in the April-to-June quarter.

That’s the first quarterly loss for the group, which serves about 70 percent of households. The loss amounts to 0.2 percent of their 83.2 million video subscribers.

The group includes four of the five biggest cable companies, which have been losing subscribers for years. It also includes phone companies Verizon Communications Inc. and AT&T Inc. and satellite broadcasters DirecTV Group Inc. and Dish Network Corp. These four have been poaching customers from cable, making up for cable-company losses — until now.

The phone companies kept adding subscribers in the second quarter, but Dish lost 135,000. DirecTV gained a small number, so combined, the U.S. satellite broadcasters lost subscribers in the quarter — a first for the industry.

The AP’s tally excludes Cox Communications, the third-largest cable company, and a bevy of smaller cable companies. Cox is privately held and does not disclose subscriber numbers.

Sanford Bernstein analyst Craig Moffett estimates that the subscription-TV industry, including the untallied cable companies, lost 380,000 subscribers in the quarter. That’s about one out of every 300 U.S. households, and more than twice the losses in the second quarter of last year. Ian Olgeirson at SNL Kagan puts the number even higher, at 425,000 to 450,000 lost subscribers.

The second quarter is always the year’s worst for cable and satellite companies, as students cancel service at the end of the spring semester. Last year, growth came back in the fourth quarter. But looking back over the past 12 months, the industry is still down, by Moffett’s estimate. That’s also a first.

The subscription-TV industry is no longer buoyed by its first flush of growth, so the people who cancel because they’re unemployed are outweighing the very small number of newcomers who’ve never had cable or satellite before. Dish CEO Joe Clayton told analysts on a conference call Tuesday that the industry is “increasingly saturated.”

But like other industry executives, Clayton sees renewed growth around the corner. Though his company saw the biggest increase in subscriber flight compared with a year ago, he blamed much of that on a strategic pullback in advertising, which will be reversed before the end of the year.

Other executives gave few indications that the industry has hit a wall. For most of the big companies, the slowdown is slight, hardly noticeable except when looking across all of them. Nor do they believe Internet video is what’s causing people to leave.

Glenn Britt, the CEO of Time Warner Cable Inc. said the effect of Internet video on the number of cable subscribers is “very, very modest;” in fact, so small that it’s hard to measure.

SNL Kagan’s Olgeirson said the people canceling subscriptions behind, or never signing up, are an elusive group, difficult to count. Yet he believes the trend is real, and he calls it the “elephant in the room” for the industry.

Anecdotal evidence suggests that young, educated people who aren’t interested in live programs such as sports are finding it easier to go without cable. Video-streaming sites like and are helping, as they run many popular TV shows for free, sometimes the day after they air on television.

In June, The Nielsen Co. said it found that Americans who watch the most video online tend to watch less TV. The ratings agency said it started noticing last fall that a segment of consumers were starting to make a trade-off between online video and regular TV. The activity was more pronounced among people ages 18-34.

Olgeirson expects programmers to keep tightening access to shows and movies online. A few years ago, Olgeirson said, “they threw open the doors,” figuring they’d make money from ads accompanying online video besides traditional sources such as the fees they charge cable companies to carry their channels. But if it looks as if online video might endanger revenue from cable, which is still far larger, they’ll pull back.

“Are they really going to jeopardize that? The answer is no,” Olgeirson said.

Already, News Corp.’s Fox broadcasting company is delaying reruns on Hulu by a week unless the viewer pays a $8-a-month subscription for Hulu Plus or subscribes to Dish’s satellite TV service. Other subscription-TV providers may join in the future. TV producers and distributors want to discourage people from dropping their subscriptions.

Moffett believes it’s hard to separate the effect of the economy from that of Internet video. Subscription-TV providers keep raising rates because content providers such as Hollywood studios and sports leagues demand ever higher prices. That’s causing a collision with the economic realities of American households.

“Rising prices for pay TV, coupled with growing availability of lower cost alternatives, add to a toxic mix at a time when disposable income isn’t growing,” Moffett said.


Posted in Industry Update | Comments

Broadcasters Are Now Worrying The FCC May Sell Off Bandwidth Following The Debt Crisis.

We all are figuring out that the FCC wants the size of the airwaves used by broadcast television stations to decrease. The FCC says that it’s voluntary and needed for the increasing wireless services of today’s consumers. Television broadcasters say there’s no promise, it’s voluntary and it could be the final “off the air” for some stations around the country.

Dale Zabriskie, with the National Broadcasters Association, says that in the event of the Internet and cell phone reception going down, broadcast television will still be available to the public in case of emergency.

“Flooding, wildfires, all of those things we still need free over the air broadcasting there,” says Zabriskie.

We agree that free over the air broadcasting is the only fault tolerant media we have in extreme weather conditions and national emergencies.

Utah is a state that would be greatly affected by such a FCC sell off. Utah has the smallest percent of penetration of cable in the United States.

View Salt Lake City FOX 13 video on the FCC here:

Same Day Shipping on Most Orders | Partners | Links
© Antennas Direct, 2017 | 16388 Westwoods Business Park, Ellisville, MO 63021 | 877-825-5572