Hulu CEO Jason Kilar gets down and dirty in a post disapproving of the old business practices of traditional television.
Kilar states “Traditional TV has too many commercials”, and that cord cutters have confirmed that “users they will go to great lengths to pass up the advertising load” of traditional TV. Consumer viewers are on the rise tuning to on-demand viewing to avoid commercials.
“Consumers want TV to be more convenient for them,” Kilar said. “People want programs to start at a time that is convenient for their schedules, not at a time dictated to them. Consumption of original TV episodes will eventually mirror theatrical movie attendance: big opening Friday nights, but more consumption will be in the days and weeks afterward. Consumers also want the freedom to be able to watch TV on whatever screen is most convenient for them, be it a smartphone, a tablet, a PC, or, yes, a TV.”
We are also extremely happy to announce a broad content agreement between Viacom and Hulu that brings The Daily Show and The Colbert Report back to Hulu and now also to Hulu Plus, beginning this morning.
As part of the agreement, a selection of great current programming from MTV, Comedy Central, VH1, TV Land, BET and other Viacom channel brands will also be added to Hulu Plus. Each episode of leading shows like Jersey Shore, Teen Mom 2, and Tosh.0 will be available starting 21 days after their on-air premiere, and all episodes will remain on the service through the end of their respective season.
In the coming weeks on Hulu Plus, we also will be adding more than 2,000 episodes of shows from Viacom’s library including Chappelle’s Show,The Hills, Reno 911, and many more.
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