{"id":5914,"date":"2015-01-19T20:43:58","date_gmt":"2015-01-20T02:43:58","guid":{"rendered":"https:\/\/www.antennasdirect.com\/?p=5914"},"modified":"2021-10-15T13:50:27","modified_gmt":"2021-10-15T18:50:27","slug":"how-bad-is-the-best-cable-company","status":"publish","type":"post","link":"https:\/\/www.antennasdirect.com\/mohu-blog\/how-bad-is-the-best-cable-company\/","title":{"rendered":"Just How Bad is the &#8220;Best&#8221; Cable Company?"},"content":{"rendered":"<p>You&#8217;re tensed up. &#8220;Am I ahead of the curve or just skating by?&#8221; Nervousness sets in.<\/p>\n<p>&#8220;You&#8217;ve done a good job this year,&#8221; you tell yourself. &#8220;But is that enough?&#8221;<\/p>\n<p>Imagine your last performance review. Even with rock star-level accomplishments, it&#8217;s not uncommon for the uncertainty bug to latch on and inject seeds of doubt. You&#8217;re probably nervous because you care about your job\/career, right?<\/p>\n<p>Well, we can&#8217;t say the same for cable companies. Despite year after year of subpar customer satisfaction ratings, customer service complaints and constant criticism from seemingly every angle, cable companies\u00a0<em>just don&#8217;t appear to get it.<\/em> And, from our viewpoint, we have to wonder if they really care about what the public thinks.<\/p>\n<p><a href=\"http:\/\/consumerist.com\/2015\/01\/08\/10191652\/\">We&#8217;ve heard their promises.<\/a>\u00a0\u201cWe do need to transform our customer experience, and I think we have a lot of work to do,\u201d Comcast CEO Neil Smit told <em>Consumerist<\/em>, in what the publication coined a potential understatement of the century. \u201cIt will take time, but we\u2019ll get it done.\u201d<\/p>\n<p>Right. We <strong>totally<\/strong> believe you!<\/p>\n<p>So, without further ado, we&#8217;d like to share this year&#8217;s award for &#8220;Best-Rated Cable Company,&#8221; which is sort like winning &#8220;Best-Smelling Fertilizer.&#8221; The findings are based on the\u00a0Consumer Satisfaction Index, which as its name suggests, ranks companies based upon levels of approval.<\/p>\n<h1>AT&amp;T U-verse Ekes Out Top Pay TV Satisfaction Honors<\/h1>\n<p>Congratulations to <strong>AT&amp;T U-verse!\u00a0<\/strong>You&#8217;ve outlasted the likes of Comcast and all their marketing blunders, and Time Warner Cable, which along with Comcast, took the bottom two spots on the survey.<\/p>\n<p>AT&amp;T scored an approval <a href=\"http:\/\/www.fool.com\/investing\/general\/2015\/01\/17\/youll-never-guess-americas-favorite-cable-compan-2.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">rating of 69%<\/a>, which if attached to a collegiate grading scale, would allow them to just squeeze by whilst wearing a dunce cap.<\/p>\n<p>Of note, AT&amp;T is limited in terms of availability &#8211; it only has 6 million or so subscribers. AT&amp;T also admitted the <a href=\"http:\/\/www.sec.gov\/Archives\/edgar\/data\/732717\/000073271714000061\/e425.htm\">service is &#8220;uneconomic.&#8221;<\/a>\u00a0No, really. We can&#8217;t make this stuff up.<\/p>\n<p>So effectively the company voted &#8220;best in class&#8221; admits their service doesn&#8217;t even make financial sense. Wow.\u00a0This keeps getting better and better.<\/p>\n<p>(For context, Amazon topped the index at 88%.)<\/p>\n<h1>Future of Pay TV Providers<\/h1>\n<p>So all this begs the question &#8212; what&#8217;s being done to rectify these low marks? These major cable companies do not seem to understand that throwing money at the situation is not going to solve anything.<\/p>\n<p>Time-Warner brass has promised to invest billions into the network and operations sectors. Faster speeds, they say. Better service, they claim. The public continues to see diddly squat &#8212; actually no, that&#8217;s not true. <a href=\"http:\/\/money.cnn.com\/2015\/01\/02\/technology\/comcast-time-warner-cable-modem\/\">They&#8217;re seeing increased bills.<\/a><\/p>\n<p>To add\u00a0<strong>even more<\/strong> insult to injury,\u00a0<a href=\"https:\/\/www.npd.com\/wps\/portal\/npd\/us\/news\/press-releases\/pr_120410\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPD Group<\/a>\u00a0suggests\u00a0the average U.S. pay TV subscription will surge to $200 as soon as 2020. That&#8217;s $2,400 every year.\u00a0<em>What?\u00a0<\/em>How many pies to the face will it take before the public decides to walk out of the restaurant?<\/p>\n<p>The only service that appears to be making strides to shift the momentum is Dish, which as we previously reported will try their hand at streaming media ala Netflix. It&#8217;s called <a title=\"Sling TV CEO Reveals More Details for Cordcutters in reddit Q&amp;A\" href=\"http:\/\/www.gomohu.com\/blog\/sling-tv-ceo-shares-details-for-cordcutters-reddit-ama\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sling TV<\/a> and it may be worth investigating. That aside, where are the other glimmers of hope?<\/p>\n<p>Is it not in Comcast and TWC&#8217;s best interest to throw a curve ball at the business model that&#8217;s sinking faster than Drew Carey&#8217;s comedy career? They&#8217;ve got the capital to do it, but none of the motivation.<\/p>\n<p>We salute those who continue fighting the system. We&#8217;ll be right there beside you, armed with the facts (and a slew of <a href=\"www.gomohu.com\">awesome HDTV antennas<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re tensed up. &#8220;Am I ahead of the curve or just skating by?&#8221; Nervousness sets in. &#8220;You&#8217;ve done a good job this year,&#8221; you tell yourself. &#8220;But is that enough?&#8221; Imagine your last performance review. Even with rock star-level accomplishments, it&#8217;s not uncommon for the uncertainty bug to latch on and inject seeds of doubt. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[149,175,9,154],"class_list":["post-5914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-trends","tag-cable-tv","tag-customer-satisfaction","tag-cut-the-cord","tag-pay-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Just How Bad is the &quot;Best&quot; Cable Company? \u2013 Mohu<\/title>\n<meta name=\"description\" content=\"A recent customer satisfaction report revealed eye-opening insights into pay TV providers, including just how bad the &quot;best&quot; ranked cable company is.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.antennasdirect.com\/mohu-blog\/how-bad-is-the-best-cable-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Just How Bad is the &quot;Best&quot; Cable Company? 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