{"id":5090,"date":"2019-06-06T10:43:24","date_gmt":"2019-06-06T15:43:24","guid":{"rendered":"http:\/\/www.antennasdirect.com\/blog\/?p=5090"},"modified":"2023-01-09T10:07:25","modified_gmt":"2023-01-09T16:07:25","slug":"next-generation-of-viewing-experience-on-the-way-for-broadcast-tv-viewers","status":"publish","type":"post","link":"https:\/\/www.antennasdirect.com\/blog\/next-generation-of-viewing-experience-on-the-way-for-broadcast-tv-viewers\/","title":{"rendered":"Next Generation of Viewing Experience on the Way for Broadcast TV Viewers"},"content":{"rendered":"\n<p>In the past few years, there has been a renaissance in the\nnumber of Americans who are putting up an antenna to get broadcast television\nover-the-air. Why? Because of an explosion in programming choices and enhanced\nviewing experiences offered by local TV stations \u2013 and available to audiences\nfor free every month. Now, with broadcasters on the cusp of transitioning to a\nnew Internet-based transmission standard, Americans can expect even more\ncutting-edge innovations on their television screens in the coming years.<\/p>\n\n\n\n<p>Local TV stations\u2019 switch to digital broadcasting a decade\nago ushered in a new era of television. Digital broadcasting provides better\nsignal quality, ending the days of fiddling with the antenna to get a clear\npicture. Broadcasters were also able to lead the way in offering\nhigh-definition programming. Importantly, digital broadcasting also makes more\nefficient use of TV airwaves, allowing TV stations to expand their programming\nwith multicast channels.<\/p>\n\n\n\n<p>Multicast channels (those channels labeled with .2, .3 and\nso on) have been used by broadcasters to provide networks that cater to people\nwho may have traditionally felt underserved. Flipping through the channels, you\nmight come across cultural and ethnic programming, in-language offerings,\neducational shows, gender-targeted networks, and other choices for niche\ninterests. In addition, some multicast networks cater to our nostalgia with\nclassic series from throughout television\u2019s history. With so many options and\nso much content, it\u2019s no wonder antenna sales have skyrocketed in recent years.<\/p>\n\n\n\n<p>However, broadcasters are not resting on their laurels and\nthere are exciting times on the horizon. TV stations are gearing up to\ntransition to the Next Gen TV transmission standard. Next Gen TV combines the\nadvantages of broadband and broadcast to transform your television programming\n\u2013 while continuing to be available for free.<\/p>\n\n\n\n<p>The new standard would make it easier for broadcasters to\nprovide an even richer picture quality through Ultra High-Definition (sharper\npicture quality). They could even provide more than one programming stream in\nhigh definition. High Dynamic Range, offering a greater accuracy of colors, and\nWide Color Gamut, that shows a broader spectrum of colors, are also available\nthrough the standard, as well as an immersive audio experience.&nbsp; <\/p>\n\n\n\n<p>The new standard\u2019s use of an Internet-based architecture\ncan also allow viewers to interact with what they\u2019re watching. For example, a\nviewer could shuffle through different camera angles while watching a football\ngame, or even click on an advertisement to be taken to that company\u2019s website\nwhere they could shop.<\/p>\n\n\n\n<p>During times of emergency, this interactivity can help\nAmericans stay safe. Broadcasters could \u201cwake-up\u201d devices in an area where\nthere is danger with an emergency alert. Multimedia content such as evacuation\nmaps and pictures could also be broadcast with Next Gen TV to help keep people\nout of harm\u2019s way.<\/p>\n\n\n\n<p>With viewers looking to access their favorite programming\nwherever and whenever they want, Next Gen TV was designed and engineered with\nallowing mobile viewing in mind. With the new standard, Americans will be able\nto access their local broadcasters on their phones and tablets, even while\nriding in cars, subways, and trains. Additionally, since their mobile devices\nwill pull the over-the-air broadcast signal rather than stream video, viewers\ncan get this service without needing to dip into their data plans.<\/p>\n\n\n\n<p>Broadcasting is entering an exciting, innovative time that will deliver to viewers an even greater selection of high-quality content, immersive picture and audio, and be available wherever you go. To learn more about it, visit <a href=\"https:\/\/www.nab.org\/innovation\/nextGenTV.asp\">https:\/\/www.nab.org\/innovation\/nextGenTV.asp<\/a>. <\/p>\n\n\n\n<p><em>By Zamir Ahmed, Director of Media Relations, National Association of Broadcasters<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.antennasdirect.com\/blog\/wp-content\/uploads\/2023\/01\/NextGenViews_nabs.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"458\" height=\"204\" src=\"https:\/\/www.antennasdirect.com\/blog\/wp-content\/uploads\/2023\/01\/NextGenViews_nabs.jpg\" alt=\"\" class=\"wp-image-7291\" srcset=\"https:\/\/www.antennasdirect.com\/blog\/wp-content\/uploads\/2023\/01\/NextGenViews_nabs.jpg 458w, https:\/\/www.antennasdirect.com\/blog\/wp-content\/uploads\/2023\/01\/NextGenViews_nabs-300x134.jpg 300w\" sizes=\"auto, (max-width: 458px) 100vw, 458px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In the past few years, there has been a renaissance in the number of Americans who are putting up an antenna to get broadcast television over-the-air. Why? Because of an explosion in programming choices and enhanced viewing experiences offered by local TV stations \u2013 and available to audiences for free every month. Now, with broadcasters [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20,30],"tags":[243,308,930,369,969],"class_list":["post-5090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ask-the-expert","category-industry-update","tag-broadcast-tv","tag-national-association-of-broadcasters","tag-ota-television","tag-over-the-air-television","tag-zamir-ahmed"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Next Generation of Viewing Experience on the Way for Broadcast TV Viewers - The TV Antenna Experts - Antennas Direct Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.antennasdirect.com\/blog\/next-generation-of-viewing-experience-on-the-way-for-broadcast-tv-viewers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Next Generation of Viewing Experience on the Way for Broadcast TV Viewers - The TV Antenna Experts - Antennas Direct Blog\" \/>\n<meta property=\"og:description\" content=\"In the past few years, there has been a renaissance in the number of Americans who are putting up an antenna to get broadcast television over-the-air. 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