{"id":1582,"date":"2011-10-03T10:10:16","date_gmt":"2011-10-03T15:10:16","guid":{"rendered":"http:\/\/www.antennasdirect.com\/blog\/?p=1582"},"modified":"2021-04-07T09:27:33","modified_gmt":"2021-04-07T14:27:33","slug":"a-desperate-move-by-cable-companies-that-could-turn-ugly","status":"publish","type":"post","link":"https:\/\/www.antennasdirect.com\/blog\/a-desperate-move-by-cable-companies-that-could-turn-ugly\/","title":{"rendered":"A Desperate Move By Cable Companies That Could Turn Ugly"},"content":{"rendered":"<p>Two new deals inked this week prove that momentum for streaming video services continues to build\u2026That\u2019s great news for consumers trying to save money by cutting the cord on cable.<\/p>\n<p>But not so great for cable companies like <strong>Comcast<\/strong> and <strong>Time Warner<\/strong> who just lost a combined <strong>1.2 million subscribers<\/strong>. Ouch!<\/p>\n<p>Based on recent news, it looks like some cable providers are finally  buckling under the pressure. Because word has it that a number of  companies are preparing to make an industry-altering (albeit deceptive)  change to their pricing model.<\/p>\n<p><strong>Is La Carte Prices on the Way?<\/strong><\/p>\n<p>News broke this week that cable providers are planning to offer a new pricing structure for subscribers: a la carte.<\/p>\n<p>Essentially, this would allow consumers to choose the stations they  want to watch and ditch the ones they don\u2019t. In theory, the move would  slash your cable bill considerably.<\/p>\n<p>Cable providers aren\u2019t just making the switch because their customers are rushing out the door. They\u2019re doing it to cut their own costs.<\/p>\n<p>Programming costs for cable companies have jumped between 6% and 10% annually for the past 10 years.<\/p>\n<p>Consider: For a cable operator to broadcast <strong>Disney\u2019s <\/strong>ESPN alone, it needs to shell out over $4 a month per subscriber, according to SNL Kagan.<\/p>\n<p>Not to mention that cable and satellite providers now need to pay for \u201c<strong>free<\/strong>\u201d networks like ABC, CBS, NBC and Fox.<\/p>\n<p>So giving consumers the ability to opt out of these channels allows them to keep costs down.<\/p>\n<p>But if they don\u2019t deliver on the promise, and consumers realize they  won\u2019t be saving as much as they hoped, losing 1.2 million subscribers  will be just the beginning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two new deals inked this week prove that momentum for streaming video services continues to build\u2026That\u2019s great news for consumers trying to save money by cutting the cord on cable. But not so great for cable companies like Comcast and Time Warner who just lost a combined 1.2 million subscribers. Ouch! Based on recent news, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-1582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cable-be-evil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Desperate Move By Cable Companies That Could Turn Ugly - The TV Antenna Experts - Antennas Direct Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.antennasdirect.com\/blog\/a-desperate-move-by-cable-companies-that-could-turn-ugly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Desperate Move By Cable Companies That Could Turn Ugly - The TV Antenna Experts - Antennas Direct Blog\" \/>\n<meta property=\"og:description\" content=\"Two new deals inked this week prove that momentum for streaming video services continues to build\u2026That\u2019s great news for consumers trying to save money by cutting the cord on cable. 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