A survey released today aims to show cable providers how they can keep losing their influential viewers from cutting the cable. Ideas and Solutions, a Los Angeles-based consultant group for media and technology companies, says that 60% of people between the ages of 18 and 29 were either leaning towards or seriously considering giving up paid television.<\/p>\n
Members of Generation Y, also known as millennials born in the mid-1980s or alter, are less attached to traditional TV and look for a “greater cost-benefit equation with alternative viewing platforms,” the study found.<\/p>\n
“This is the demographic that completely transformed the music and the phone business and has already started to dramatically reshape the pay TV ecosystem<\/em>,\u201d said <\/strong>Glen Friedman, president and founder of Ideas & Solutions. He added: “It\u2019s not that the sky is falling, but it certainly warrants a lot of attention, and the subscription-based pay-TV providers, along with the programmers who rely on them for distribution, should really invest the time and the resources to get to know this audience better.”<\/em><\/p>\n A survey released today aims to show cable providers how they can keep losing their influential viewers from cutting the cable. Ideas and Solutions, a Los Angeles-based consultant group for media and technology companies, says that 60% of people between the ages of 18 and 29 were either leaning towards or seriously considering giving up […]<\/p>\n","protected":false},"author":2,"featured_media":6217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[256,30],"tags":[],"class_list":["post-1412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cutthecord","category-industry-update"],"yoast_head":"\n
\n“Clearly, the population that is emerging – and it is a large and dynamic group of more than 70 million consumers – is going to be more receptive to alternatives and much less prone to automatically subscribing to cable<\/em>.”<\/p>\n
\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"