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Antennas Direct Revolutionizes Antenna Design Again

Sept. 22, 2010; ST. LOUIS - As a manufacturer of the most effective DTV antennas, Antennas Direct is once again changing the rules when it comes to antenna technology. Answering the call from consumers for more-effective, high-performing and compact antennas, the company is nearly doubling the power of their DB Bowtie line of antennas and also expanding their antenna technology to include Wi-Fi antennas and cell phone repeaters.

"We have been able to reinvent antennas, in a category that has been under-developed for nearly 30 years. Our newest innovations will put us in a category at the top of the industry," said Richard Schneider, president of Antennas Direct. "Our emphasis on research and development has been our strength, expanding and improving our existing product lines is the natural next step." "Since 2009 DTV stations are no longer broadcasting above channels 51 we wanted to have a design that was optimized for the current spectrum."

The Bowtie line of antennas has been a top performer in the Antennas Direct antenna product line since 2003. Designed for the UHF, the antennas' signal strength has made them a popular choice for acquiring reception in attic installations. With the upgrades in the antenna line, the gain curve will be shifted to optimize reception for the post 2009 core UHF spectrum, High VHF performance will also improve. As a result performance will be nearly doubled and an improvement in aesthetics.

"We have the expertise at optimizing our antennas to be more powerful, reliable and compact, these same strengths can be applied to other markets where reception issues are present," said Schneider. "We can leverage what we have developed to benefit the Wi-Fi and cell phone repeater markets, much as we did with DTV antennas.

With constantly expanding retail channels, Antennas Direct plans to leverage their accomplishments in antenna development into the new antenna lines in 2011. The Wi-Fi and cell phone repeater products will revolutionize reception advancements just as it has in the DTV market.

About Antennas Direct
Antennas Direct is a St. Louis-based manufacturer of over-the-air antennas specifically tuned for core DTV frequencies. Its ClearStream antenna series has been widely recognized by broadcast engineers and industry publications for its patented design and performance for DTV. Antennas Direct, a 2010 Inc. 500 fastest-growing company, has invested major resources into the discovery and implementation of new antenna technology and continues to test and modify antenna designs, raising the bar by which antenna performance and appearance are measured. Visit www.antennasdirect.com for more information.