Antennas Direct Reinvents Its Line of DB Antennas

September 8, 2011; ST. LOUIS - Most engineers said it couldn't or wouldn't be done, but Antennas Direct has proven them wrong with the reinvention of the company's bowtie antennas, the DB line. Even though this type of antenna technology has not seen a significant advancement in 30 years, Antennas Direct has once again taken a legacy antenna design and transformed it into a new, disruptive technology for today's changing TV audience. The new DB antennas offer twice the power and half the size for a reliable and cost effective installation.

"The new DB antennas feature unprecedented power no one thought could be achieved, making it not only relevant but further enabling the trend of over-the-air TV viewership which is continuing to grow at a rapid pace," said Richard Schneider, president of Antennas Direct. "Conventional wisdom said that no improvement could be made to bowtie antenna design. We've ended those misconceptions, finding performance far exceeding even our expectations."

An Antennas Direct product line since 2003, the DB line is specially designed for core UHF spectrum. With the upgrades in the line, the gain will be doubled and the design will become more compact, thus expanding options for placement of the antenna.

"We have created an antenna the size of our DB4, with the performance of the DB8," said Schneider. "Light years ahead of our competition, no other bowtie antenna can match the DB's combination of power, gain and value."

Antennas Direct will make evaluation units available to all conference attendees who swipe their cards at the company's booth, number 3244. Units will be shipped in October 2011.

About Antennas Direct
Antennas Direct is the leader in antenna technology, reinventing the antenna for the digital era. With a heritage in over-the-air antennas specifically tuned for core DTV frequencies, Antennas Direct has invested major resources into the discovery and implementation of new antenna designs for digital reception. Founded in 2003, the firm is a multiple year Inc. 500 Fastest-Growing Company. Visit www.antennasdirect.com for more information.

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