In 2008 when the digital switch deadline was looming, Antennas Direct realized that many Americans were still confused about the transition and could end up without access to their local television stations and news sources. In partnership with broadcast stations everywhere, Antennas Direct loaded their bus with antennas for the Antennas NOW! Bus Tour.
Since then, the company has given away hundreds of antennas, educating people across the nation about digital TV and antennas. Now that the switch to DTV has happened, Antennas Direct continues to spread their message so people can improve their local programming signal and receive the most local channels possible.