Can over a half million ex- cable subscribers be wrong? I don’t think so. Numbers are the proof. And that number is staggering.
Cable subscribers are walking away from the exorbitant pricing of cable companies.
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Is A Mast Needed When Your Roof Line Is 25 Feet In The Air?
Question: I have received advice to mount the antenna 4 feet above the roof. My roof is already 25 feet off the ground. The ClearStream 2 mount is not 4 feet. Is it really necessary to have it that high? How would I do that? Thanks, Jackie
Hi Jackie,
As long as your roof is not [...]
What Is The Difference Between New And Refurbished Antennas ?
Question: What is the difference between new and refurbished? What makes a unit refurbished? Does being refurbished impact the signal quality whatsoever? Thanks, Jake
Hello Jake,
The refurbished antennas we sell, for the most part, are returns from previous customer purchases. Perhaps the antenna was not the right strength for the area that they live in [...]
Is It Necessary To Have An HD Antenna To Receive HD Channels Over The Air
Is it necessary to have a HD antenna to receive HD channels over the air? I have two fairly old/new TV’s that can’t receive WOI, CBS or NBC at all. My atenna is 5 plus years old. Do I need a HD antenna.
Hi Jeremy,
The first thing you need to figure out is if your TV [...]
According to Cox Cable, approximately 20 percent of Las Vegas residents still watch over-the-air programming, which is higher than the national 5 percent to 10 percent reported by the Consumer Electronics Association . A new antenna installation company, Free Vegas TV, plans to educate those over-the-air TV consumers about the 41 high-definition channels that are available without a monthly subscription fee.
Free Vegas TV owner, Karlo Maalou, provides an outdoor antenna and installation.
Maalouf is committed to over-the-air programming, including in his own home.
“There’s really no need to spend $50 or $60 a month for programming when local networks seem to do a pretty good job.” he said.
Maalouf declined to say how many customers he has seen since launching Free Vegas TV Dec. 1, but said he has received numerous phone calls since he started advertising on KTNV-TV, Channel 13 and KGNG-TV, Channel 47. The most common phrase from prospective customers: “I thought free TV was gone.”

Is it necessary to have a HD antenna to receive HD channels over the air? I have two fairly old/new TV’s that can’t receive WOI, CBS or NBC at all. My atenna is 5 plus years old. Do I need a HD antenna.
Hi Jeremy,
The first thing you need to figure out is if your TV is indeed a “HD” TV.
Check the front of the TV or the owner’s manual for a small sign reading “HD Ready.” That’s the quickest and easiest way to settle the issue.
A digital TV is simply one set up to receive digital programming–which all U.S. television stations will broadcast by summer 2009. Thus making your old antennas obsolete. If your TV’s are not digital your still not out of luck for watching digital broadcasts. All you need to purchase a analog to digital converter box. That along with the buying an new HD antenna you should be able to start watching digital TV.
A recent time ago in a city not far, far away….
Star Wars’ creator and movie director George Lucas joined the “Cable Wars” by using an antenna from Antennas Direct, according to US Magazine.
Lucas, who has been a technological pioneer, obviously has not changed his ways. And no “cable mind tricks” can change that. In the spirit of George Lucas’ decision to use an over-the-air antenna, we tweaked the opening scene of the Star Wars intro and wrote our own intro to what we call Cable Wars!
Episode I
A New Cord Cutter
It is a period of customers cancelling their cable services.
Cord cutters, from their homes all over the country,
have won many victories against the evil Cable Empire.
During their battles, cord cutters have managed to
realize the Empires ultimate weapon, The Death Bundle,
a collection of subpar services and unwatched channels
with enough power to destroy anyone’s monthly budget.
Stepping out from the thousands who have already
cancelled their cable subscriptions, George Lucas has given a
face to this growing group and restored freedom to the galaxy…
With the new year just around the corner a report from Journal Sentinel in Milwaukee, Wisconsin indicates that television viewers are going back to rabbit ears. The reports says:
Nearly 23% of TV households in the Milwaukee area are broadcast only. The national average is 9.6%, Nielsen statistics show.
If the rest of American follows Milwaukee’s lead in 2011, another 13.4% of US households will make the switch from cable to over-the-air television.
“Over-the-air television, around since the invention of TV, is far from dead and may even be on a comeback.”
It seems that there are several reasons why people are cutting their cable, but the main one continues to be the huge cost burden associated with cable. People are glad to find alternatives to cut out nearly $100 per month from tight budgets.
President of Antennas Direct, Richard Schneider was interviewed for the article and says,
“I think that’s what is really driving antenna sales. One TV station alone can have five or six multicasts,” Schneider said.
Advances in antenna design have helped, too. The newer units are smaller and less obtrusive than the sprawling metal ones mounted on rooftops.
“Your spouse and your neighbors might not be so resistant to a 12-inch antenna on the side of your house, rather than a 15-footer that’s somewhat offensive visually,” Schneider said.
Over-the-air TV viewers in smaller cities and rural areas say they get good reception from about a 50-mile radius, depending on where they live.
Read the full article from the Journal Sentinel online.
Summary:
More than a half million cut the cord on pay TV services this year alone. While that number is staggering, cable insiders have been in denial on even the existence of the phenomenon.
In a recent article from the New York Times, writers Matt Richtel and Jenna Wortham bring to light that people are not just simply cancelling their cable, they are doing so in favor of an over-the-air TV antenna. The story includes a quote from Antennas Direct President Richard Schneider, as well as the company’s outlook to sell more than 500,000 antennas in 2010.
Many pay TV customers are making the same decision. From April to September, cable and satellite companies had a net loss of about 330,000 customers. Craig Moffett, a longtime cable analyst with Sanford C. Bernstein, said the consensus of the industry executives he had talked to was that most of these so-called cord-cutters were turning to over-the-air TV. “It looks like they’re leaving for the antenna,” he said.
Follow the link to continue reading Rabbit Ears Perk Up for Free HDTV
Even the most technical savvy of people are deciding to cut the cable cord. National Consumer Electronics Editor Julie Jacobson recently blogged about her Journey to Cut the Cable Cord. However, cutting the cord is not as easy as the task sounds. In a recent survey: 11 percent of U.S. consumers had considered canceling their pay-TV service, through only 2 percent actually did.
If you are like Julie and sick of paying for cable we would recommend doing what she did in her blog post. That is to make a list of your must have TV shows, TV shows that you can live with out and list out the devices you currently have to work with.
You would be surprised about how many items you can scratch off your list just by having an antenna — which is going to be a necessity if you go through with cutting your cable.
Like Julie there are lots of people talking about and writing about how they are cutting their cable. From streaming Netflix to using Apple TV there are hundreds of different setups out there that cater to each person’s television and movie needs.
Another blogger that we like is called Cutting the Cord and Cutting the Bills. You can find it at www.cuttingthebills.com. This blogger posts “episodes” and great tips on how he receives all the television and movies he wants and the only monthly bill he pays is his internet.
So, find out what will work best for you! Then share with others who are just starting to cut their cable cord. And as always, Antennas Direct will be here with high quality antennas so you can receive your HDTV local channels.
In a recent article by nj.com, retailers in the Long Island area have sold out of over-the-air HD antennas, unable to replenish their inventory fast enough for customer demand. Because of the Cablevision carriage dispute affecting the area, thousands have turned out to stores in search for an antenna.
Quoting Antennas Direct President Richard Schneider, the article also describes our sales explosion in the affected areas as well as cable’s diminishing business model.
Although federal officials told Cablevision subscribers they would be able to turn to antennas to watch the World Series broadcast tonight in case of a baseball blackout, Long Island retailers ranging from Radio Shack to Wal-Mart have sold out of supplies.
Sales representatives at Radio Shack and Wal-Mart stores Tuesday and Wednesday said area stores ran out of indoor antennas and it would likely be several days before they can replenish.
Follow the link to continue reading: Retailers Selling Out HD Antennas
Caught in Cablevision’s carriage dispute crossfire with Fox, thousands of customers in the New York and Philadelphia area are making the switch to over-the-air television. Antenna manufacturer Antennas Direct is reporting a 300% increase in these two markets, and as a result has increased customer service hours and shipments to retailers in the northeast.
“Once again, the gods have smiled upon us, and we are blessed by the bad fortune and shortsightedness of the cable companies. A DTV antenna is bringing their subscribers the content they can’t deliver with a much better picture and all at no cost. We love competing with cable companies.” stated Richard Schneider president of Antennas Direct.
Continue reading more in our press release
To receive a 25% off on your next antenna, type promo code “FOX25″