The April 24 issue of the Investors Business Daily published an article featuring Antennas Direct.
Antenna Makers Put Free TV On Radar Of A Pay-TV Society
Finally the press is noticing, what we have been saying all along; people are moving from pay TV back to antennas. We are seeing a shift in our country as thousands have cancelled their cable subscriptions and bought an antenna.
Money quotes:
“Besides being free, broadcast television offers the best high-definition picture quality, because it’s uncompressed. Cable and satellite operators compress their HD channels in order to squeeze in more channels on their bandwidth, which degrades their quality.”
“Last year, most customers buying over-the-air antennas were videophiles who wanted the best possible HD video for their high-end home theater systems, says Richard Schneider, president and founder of Antennas Direct, a St. Louis-based maker and distributor of antennas. Lately, more customers are buying antennas for economic reasons, he says.”
Still, There are are a few who haven’t gotten the message:
I really don’t see people going to over-the-air,” said Robert Serrano, an analyst with SNL Kagan.
Really Robert? Are you basing this “evidence” from subscriber surveys or any kind of analytics? You want to come out and answer some the hundreds of phone calls we get each week from disgruntled former cable customers? Really you don’t see it? Our sales volume has quadrupled over the last 6 months and you don’t think people are going back to antennas?
Turns out that Mr. Serrano is paid to follow the cable companies, despite the efforts of the cable industry, The word is getting around that antennas ain’t dead.