The cacophony of rising ire against pay television’s backward business practices has reached such a volume, the folks in Washington DC are waking up to the cord cutting revolution. While high paid cable company lobbyists have taken to bending consumer statistics, we, at Antennas Direct, know more Americans than ever are liberating themselves and watching over-the-air broadcast. Recently, our president and founder, Richard Schneider, wrote an opinion piece in the influential Washington DC publication, Roll Call, about the renaissance of over-the-air.
From the article:
“It is clear that the sea change against pay-TV is directly translating to market disruption for Big Cable, and the massive upwelling of support for antennas is evidence of the over-the-air revolution that has been building for years. Cable, satellite and telecom companies have to find a way to be responsive to the consumer. If not, the American people might just put them out of their misery.”
Read the full article here.