Is A Mast Needed When Your Roof Line Is 25 Feet In The Air?
Question: I have received advice to mount the antenna 4 feet above the roof. My roof is already 25 feet off the ground. The ClearStream 2 mount is not 4 feet. Is it really necessary to have it that high? How would I do that? Thanks, Jackie
Hi Jackie,
As long as your roof is not [...]
What Is The Difference Between New And Refurbished Antennas ?
Question: What is the difference between new and refurbished? What makes a unit refurbished? Does being refurbished impact the signal quality whatsoever? Thanks, Jake
Hello Jake,
The refurbished antennas we sell, for the most part, are returns from previous customer purchases. Perhaps the antenna was not the right strength for the area that they live in [...]
Is It Necessary To Have An HD Antenna To Receive HD Channels Over The Air
Is it necessary to have a HD antenna to receive HD channels over the air? I have two fairly old/new TV’s that can’t receive WOI, CBS or NBC at all. My atenna is 5 plus years old. Do I need a HD antenna.
Hi Jeremy,
The first thing you need to figure out is if your TV [...]
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The Nielsen Co. was careful not to fan the cord-cutting flames, but its latest Cross Platform Report shows that the number of U.S. homes with broadcast-only TV and broadband jumped 22.8 percent since the third quarter of 2011. Nielsen estimates that there are 5.1 million homes in that category, after 1 million joined in during the 12-month period.
If you don’t have cable or satellite and you want to watch television, you need a digital antenna. On Friday, January 20th, KPLR 11, FOX 2 and Antennas Direct are giving away at least 400 digital antennas* beginning at 10am while supplies last. Come to Car Credit City in Bridgeton starting at 10am.
Each digital antenna includes instructions about how to maximize the digital signal in St. Louis. Antennas Direct will be offering a choice of indoor OR outdoor antenna. In addition, FOX 2 and KPLR 11 engineers will be on-site to assist with questions related to installation.
* DIGITAL ANTENNA GIVEAWAY DOES NOT INCLUDE CONVERTER BOX. Most TV’s have a digital tuner built in which by law, all TV’s sold in the last few years have them built in. If you have an older TV, you will likely need to a converter box in addition to the antenna. Giveaway does not include coaxial cables, installation in your home or televisions. Other restrictions may apply.
The drop in Netflix’s (NFLX) stock has some thinking that the bloom is off the Internet video rose. However, “cord cutting” — consumers that replace traditional TV with Internet video — is a trend that’s here to stay, says MagnaGlobal in a new report.
About 8% of all TV homes (8.9 million) will have only OTT (over-the-top) video in 2016, up from an estimated 3 million at the end of 2011, says MagnaGlobal’s Media Access Quarterly, released Wednesday.
In 2016, about 56% of the OTT homes will be “cost savers” that never had a pay-TV subscription, while 44% will be video cord cutters that replace traditional TV with Internet service, it says.
Internet-connected TVs as well as game boxes, such as Microsoft’s (MSFT) Xbox, will fuel the trend, says MagnaGlobal.
Some market studies have predicted even great cord cutting.
On the other hand, Nomura analyst Mike McCormack says that the threat of consumers dropping pay-TV for free Internet video has been reduced “by the intelligent actions of leading content producers.” He points to Starz’ recent decision to walk away from a deal with Netflix. Content producers are experimenting with new delivery models. Paramount Pictures, for example plans to stream older movies from its website.
In this USA Today article, Baldur and Kristin Benediktsson tell of their new freedom from the holds of their cable television company.
By using antennas to receive over-the-air digital broadcasts and streaming the Internet for optional programing, they have drastically cut their monthly entertainment expenses.
Read the full article here: 
Antennas Direct Inc. is pleased to announce a strategic working partnership with TiVo® Inc. based in Alviso, California.
Founded in 1997, TiVo, a pioneer in home entertainment, created a brand-new product and service category with the development of the world’s first digital video recorder (DVR). Today, the company continues to revolutionize the way consumers watch and access home entertainment, by making the TiVo DVR the focal point of the digital living room: a center for sharing and experiencing television, movies, video downloads, music, photos, and more.
This partnership will allow us to expand our demographic reach, and will enable TiVo® Inc. to build relationships with our clients to help meet their Over-The-Air demands. By merging the world best antennas with the only smart HD DVR made, our customers will receive the ultimate in broadcast and Internet entertainment.
Beginning in mid-August, Fox Broadcasting will unveil a scheme whereby viewers will only have next-day access to its shows on Hulu and Fox.com if they can prove they are pay-TV subscribers. Otherwise they will have to wait eight days to watch the content online. There are likely many reasons for Fox’s doing so, but foremost among them is heading off the cord-cutting threat, according to a Fox executive.
Mike Hopkins, Fox’s president of affiliate sales, said in an interview with the Wall Street Journal that the new authentication scheme was mainly being rolled out to discourage consumers from choosing not to subscribe to cable. He said:
We’re concerned that cord-cutting is going to be a problem . . . The more you enable it by putting content out there for free without any tether to a pay-TV subscription, the bigger that danger becomes.
There are a few extraordinary elements to this quote: The first is an acknowledgment that cord cutting is real — or at least, if it isn’t now, that it could be soon if the broadcast networks continue to give away content for free online. For the most part, the cable industry has — at least publicly — settled on a common rhetoric that says online video continues to be complementary, rather than competitive, to broadcast TV.
The second extraordinary element is the idea that, by creating a new eight-day window during which non-subscribers won’t be able to view shows online, broadcasters will make viewers think twice about whether or not they’ll continue to pay for cable. But tying access to content to a cable subscription seems unlikely to keep people around, in part because the availability of content online isn’t the main reason most people choose to go without cable.
As a recent study shows, people don’t decide to cut the cord due to the wealth of free online video available but instead due to the costs of subscription. Twenty-eight percent of users in broadband-only households surveyed by Leichtman Research Group said they didn’t subscribe to cable because it was too expensive. Another 26 percent said it was because they didn’t watch that much TV. In fact, only 5 percent of broadband-only users surveyed by LRG said they chose to go without cable due to online video services.
Fox may succeed in getting more money from distribution partners by providing its subscribers with more immediate access to its content online, but it’s unlikely to actually keep those subscribers from cutting the cord — especially if their monthly cable bills increase as a result.
CNET is the premier destination for tech product reviews, news, price comparisons, free software downloads, daily videos, and podcasts.
CNETS’ Geoffrey Morrison’s article “How To Get Free HDTV” is very informative with common questions of how to receive and watch better OTA broadcast TV. From how position your antenna correctly or what you need to to still have use of a DVR, read the full article here: How to get free HDTV
A survey released today aims to show cable providers how they can keep losing their influential viewers from cutting the cable. Ideas and Solutions, a Los Angeles-based consultant group for media and technology companies, says that 60% of people between the ages of 18 and 29 were either leaning towards or seriously considering giving up paid television.
Members of Generation Y, also known as millennials born in the mid-1980s or alter, are less attached to traditional TV and look for a “greater cost-benefit equation with alternative viewing platforms,” the study found.
“This is the demographic that completely transformed the music and the phone business and has already started to dramatically reshape the pay TV ecosystem,” said Glen Friedman, president and founder of Ideas & Solutions.
“Clearly, the population that is emerging – and it is a large and dynamic group of more than 70 million consumers – is going to be more receptive to alternatives and much less prone to automatically subscribing to cable.”
He added: “It’s not that the sky is falling, but it certainly warrants a lot of attention, and the subscription-based pay-TV providers, along with the programmers who rely on them for distribution, should really invest the time and the resources to get to know this audience better.”
Parting ways with your cable or satellite provider can be a lot like ending and bad relationship. You know you want to but change is hard. Or is it the fear of the unknown? Well, as for your cable or satellite relationship, you can test the waters without any regret or fear. Suspend your service for up to 6 months!
Unknown to their customers, many cable and satellite providers have a loophole that allows users to suspend their service for a certain time period. This loophole is called “vacation mode” or “seasonal mode”. This is allowed for customers that have extended work periods, hospital extended stays, etc. The great thing about this policy is that you can use it to your advantage to buy yourself some time and refine your new media consumption lifestyle of cutting the cord…
For example DirecTV will allow you to suspend your service for 6 months at no charge and you still get to keep your equipment if you want to go back. We know you won’t! Many other providers like Comcast, Time Warner and Dish Network also offer similar options to pause your service.
So, embrace your breakup with you cable or satellite provider and enjoy the freedom of having that cord cut to them.
Antennas Direct, a St. Louis-based digital TV antenna manufacturer, said Thursday it expects bring in $21 million in revenue in 2011, up from $8.7 million in 2010, as more Americans migrate back to over-the-air reception.
View full article: 
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