On the whole, the increase of pay TV subscriptions has dramatically declined.
About 100 million households pay for TV service through cable, phone company lines or satellite. For the first time, that number dipped slightly last spring and summer. Though the losses have since been recovered, it’s a sign that pay TV may have reached the saturation point, with 89 percent of homes connected by wire or satellite. Throw in cheaper or free Web options, and more viewers will be cutting the cable cord, says Ian Olgeirson, senior analyst at SNL Kagan, an investment data and analysis firm.