Category Archives: Uncategorized

Nov
9

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Video Compilation of Antennas Direct National Bus Tour

This video compiles footage of our antenna giveaways held across the country. Antennas Direct is the leading advocate in cord cutting and watching free broadcast TV.

The demand for our antennas in these taxing economic times is unlimited. Paying outrageous cable or satellite bills is not par for the course in how families receive their viewing entertainment anymore.  Watch the video and we hope to see you at one of our upcoming bus tour giveaways.

Nov
2

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NAB to Supercommittee on Spectrum Reclamation: Diverse Content Hangs In Balance

By John Eggerton — Broadcasting & Cable, 11/1/2011 3:50:42 PM

The National Association of Broadcasters message was clear Tuesday, saying that the FCC’s plan to take back as much as 120 mHZ of spectrum and auction it for broadband wireless is a threat to the multicast digital channels that NAB President Gordon Smith said are the best way to get diverse content to minority populations that are disportionately over-the-air viewers.

Smith said NAB understood there was a spectrum problem, though he suggested a spectrum crunch might be a planning and hoarding issue by wireless companies rather than a technical limitation — he cited a Sprint exec’s reported statement last week that the crunch was an issue more of planning than capacity. But Smith also said that given that problem, the coalition was meant to send a signal to Congress, and particularly the deficit reduction supercommittee currently considering spectrum incentive auctions, that “if auctions go forward, please protect the signal contours of the television broadcasters. If [repacking] is done incorrectly or even wrecklessly,” he said, “one of the things that will be sacrificed will be multicasting and mobile.” He said that would remove a foothold for diverse broadcasters in favor of faster app downloads.

To make that point, NAB held a press conference at its Washington headquarters to announce the official launch of the Future of Television Coalition, an effort to turn a debate Smith conceded had been shaped by NAB’s opposition on the issue spectrum reclamation. The coalition is promoting mobile DTV, diversity and, in the process, making NAB’s political pitch that broadcasters should not be kneecapped in the spectrum reclamation process or sacrified to the one-to-one wireless technology that is inferior to over-the-air for video delivery

Helping NAB make the point about the importance of broacasters’ continued access to digital multicasting spectrum was Bounce TV co-founder and former legislator, mayor and ambassador Andrew Young, and by extension his partner in the effort, Martin Luther King III. The African American-targeted channel has been building distribution through multicast station deals, the latest with Gannett for WUSA Washington, which was announced at the press conference. WUSA weeknight anchor Derek McGinty was in attendance covering the press conference for the station. Also in attendance was David Lougee, President of Gannett Broadcasting, pitching the value of Mobile DTV — Gannett is a member of both the Open Mobile Video Coalition and the mobile content consortium coming up with programming for the service. Lougee assured Young Bounce would be up and running on WUSA spectrum by New Year’s Day.

Young pitched the Bounce muilticast service as an opportunity for small businesses that could not afford ads on larger networks, but could on Bounce TV. “We feel this is an opportunity that has been overlooked,” he said. He also talked about being able to broadcast local sports, including high school, and a group in Atlanta that is contemplating the return of Friday Night Fights.

Also passionately pitching the need to preserve over-the-air TV was Carmen DiRienzo, president of VME Media, a Spanish-language network carried on noncommercial multicast stations and created with the idea of using those multicast channels to reach the almost one-fourth of Hispanic households that are over-the-air only. “Digital Television is a huge, free and important part of the digital future,” she said. “It’s absence would diminish the amount, quality and diversity of voices, thought and experience that VME and other networks like it provide.” She said that if free, over-the-air TV were not protected, it would “disenfranchise millions of Americans and most especially the very hard-working, inspiring Latino’s that VME and public television are so proud to serve.”

Young was scheduled to meet Tuesday with Rep. James Clyburn, Democratic representative from South Carolina and the father of FCC Commissioner Mignon Clyburn, to talk about Bounce. Young said he was trying to build a channel, but thought Bounce TV could also become a political force in the debate if they put it on the channel and also ran the ads of Antenna Direct, whose President, Richard Schneider, was also at the press conference.

Schneider’s role at the conference was to make the point that cord-cutters were on the rise. He has been handing out free antennas, 1 million to date, to the unemployed and used a video to illustrate that the reception to his campaign handing them out in markets across the country has been greeted with long lines. Local TV stations have teamed up with the company to promote the give-aways. “I am hearing pronouncements that there is a decline in over-the-air,” he said, while he is having to add shifts to keep up with demand for antennas. Schneider talked about an upcoming meeting with Wal-Mart, which he said plans to to create “a destination for over-the-air and over-the-top because they, like us, agree that the best value is over-the-air TV.

Smith said the FCC needed to consider that the 15% of Americans still reliant on over-the-air TV could increase, and that the FCC did not want to be regulating toward the past but looking to the future. “What if Richard is right, and the needle isn’t falling, but 15% and rising. The challenge for the FCC will be about legislating for yesterday.” What he said the coalition was “shining a light on,” was that “the puck is going back to direct-over-the-air.”

Smith pointed out that the government took about 30% of spectrum back in the DTV transition and that if the FCC took back another 120 MHz leaving only 30%, “it creates real problems for broadcasting.”

McGinty said that when he turned on his TV he saw ads for DirecTV or FiOS or a cable company, asking Smith how important it was for him to be letting folks know broadcasting was still there. Smith said that he thought broadcasters “have not told our story well enough and I think we need to do a better job.” He gave credit to cable and satellite and telco. “They are putting their money where their mouth is. They have shaped the debate. We are trying to reassert ourselves in this debate with the Future of Television Coalition.” He said that while people have the “blessing of taking broadcast television for granted, there are decisions that could be made that may take that away from us.” He said if NAB does its job that won’t happen, but he can’t assume that.

He said broadcasters should take as a “line item cost of business” reminding them why they could hit a switch and get free content.

Lougee pitched the potential of mobile DTV, saying that over 100 stations are currently delivering it. He pointed out that the DTV transition was only 28 months ago, and said more innovation, like combining TV spectrum with return-path providers to create VOD services, was on the horizon. “From a policy standpoint, this just got deployed in the middle of a recession.”

Nov
1

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NAB Emphasize Diversity With Launch of Future of TV Coalition

November 1, 2011

WASHINGTON: The National Association of Broadcasters highlighted the opportunity for greater diversity on broadcast TV during an event to launch the Future of TV Coalition.

Former Ambassador Andrew Young, one of the principals of the recently launched Bounce TV broadcast network, was on hand. Bounce TV is the first broadcast network programmed specifically to black Americans. He said networks like Bounce provided the opportunity for smaller business to buy TV advertising.

Almost anything is possible when you have the outlet,” he said.

Young announced that Gannett’s WUSA-TV Ch. 9 would start carrying Bounce on one of it’s digital multicast channels. Gannett also carries Bounce on WATL-TV in Atlanta.

Gordon Smith, chief of the NAB and a former member of the Senate Commerce Committee during the digital transition, said one of the hopes for taking TV digital was that broadcasters would “strive for diversity, and… become more mobile and use [the] spectrum efficiently and inclusively.

Vme was held up as an example. The Spanish-language diginet launched by PBS member stations across the United States is now the fourth largest Spanish-language broadcast network, said Carmen DeRienzo founding president and CEO. She said that 23 percent of U.S. Hispanic households comprising 12 million people–many of whom are low income–relied on broadcast-only TV.

Dave Lougee, president of Gannett, a member of two organizations promoting mobile DTV, said stations reaching half the U.S. audience were ready to launch the service. It will target smartphones, tablets and cars, and one of the groups–Mobile Content Venture–is “getting commitments from consumer electronics makers, he said.

Richard Schneider was also at the event. Schneider started Antennas Direct, the St. Louis area maker of broadcast TV antennas. Schneider is a vocal proponent of over-the-air TV who says adoption continues to grow, despite the predictions that it would diminish after the June 2009 DTV transition.

Growth has accelerated since digital transition,” he said. “Most of the customers who are buying them are not the elderly, not the indigent, but 25-somethings.”

Schneider said that he initially built 100 antennas for the online business. Those sold out in 48 hours. The next batch of 250 sold out in 22 hours. The original goal, he said, was to sell 25 a month. The company shipped 80,000 antennas last month alone, he said.

We don’t even have Walmart yet, but they called up because they’re seeing a shift as well,’ he said.

Members of the Future of TV Coalition include the participants–Bounce, VME, the Open Mobile Video Coalition, Antennas Direct–as well as Qubo, a joint venture of ION Media and Scholastic Corp., County Executives of America, The Center for Asian American Media, Digitenna, MHz Networks, This TV, The Country Network, DLT Entertainment, the New York Television Festival, LATV Networks, Pacific Islanders in Communications, and Native American Public Telecommunications.

Oct
31

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Richard Schneider, President of Antennas Direct To Appear At NAB Press Conference

NAB Launching Future of TV Coalition

Looks to leverage value of minority-targeted multicast channels in fight for spectrum

By John Eggerton — Broadcasting & Cable, 10/28/2011

The National Association of Broadcasters is launching the Future of TV Coalition next week, an effort to promote diversity via digital broadcasting.

NAB has been arguing for some time that one of the ways broadcasters can serve a growing minority population that is disproportionately over-the-air TV dependent is through the digital multicast channels made possible by the transition to digital channels it argues could be lost to spectrum reclamation by an FCC focused on wireless broadband.

Bounce TV, for example, an African American targeted over-the-air programming service, has been building its audience via multicast channel deals with station groups.

NAB described the coalition as “a broad array of constituencies that rely on broadcast television” and support “the evolution of broadcast television and its integration with other technologies and across many platforms.

The Nov. 1 unveiling of the coalition will also feature a “special announcement” by Bounce TV, which has been making numerous station deal announcements over the past few weeks.

Scheduled to appear at an NAB press conference are NAB President Gordon Smith; Bounce TV co-founder and former Atlanta Mayor and UN Ambassador Andrew Young; Carmen DeRienzo, founding president of Spanish-language broadcast net Vme Media; Dave Lougee, Gannett Broadcasting president and member of the Open Mobile Video Coalition executive committee; and Richard Schneider, president of Antennas Direct, which markets antennas to cord-cutters and cord-avoiders.

Oct
25

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Report: Cord-Cutting Is Increasing.

Oct 25, 2011

Research: Parks Associates suggests cord-cutting is accelerating. The firm’s latest report says 13% of broadband-connected TV viewers have reduced pay-TV services within the last 12 months and another 9% say they’re about to do the same. PA says the move away from pay-TV is tied closer to the adoption of broadband than internet video itself.

Oct
12

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Michael Lovett, Charter Communications CEO, Is Stepping Down.

I’m sure that Michael would like to thank the Charter Cable subscribers. For it takes about 59,000 customers paying one month’s bill for him to get the reward of making $7.22 million in 2010 compensation. Not bad for being on the job a year and a half.

Lovett is the fifth highest-paid St. Louis executive. He has agreed to remain in his present positions during the transition.

I would too at that kind of salary.

Charter’s board of directors, led by Chairman Eric Zinterhofer, said it would begin the process of evaluating candidates. Shouldn’t be that extremely hard to find a replacement. Keep reading.

Charter has made significant progress on our longer-term strategic initiatives and has become a stronger, better positioned company with solid results and extremely talented people,” Lovett said in a statement. “With Charter on strong footing, I believe this is the right time for me to move on to the next chapter of my career.”

Under Lovett as CEO, Charter reported a first-quarter loss of $110 million on revenue of $1.77 billion. Sounds like solid footing to me.

There must be a great feeling of accomplishment for Michael knowing that under his reign this past July; Charter was named by The Atlantic as one of the Most Hated Companies in America. His hiring John Birrer, a former T-Mobile executive, in February as a senior vice president of customer experience was a brilliant move. I wonder what his compensation is?

Well, at least I know I’ll never have to contact Charter customer service. I don’t get a bill for TV. I watch TV for free.

Sep
27

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On The Road With Antennas Direct Bus Tour: Part 1

Come rain or shine, Antennas Direct weathered through the downpour and advocated the public into cutting-the-cord with a  ClearStream 2 antenna for depression relief in the Northwestern Ohio area.  A crowd topping over a 1000 waited patiently and braved the inclement weather to release themselves from their cable or satellite providers. Say goodbye to huge monthly bills and start watching TV in the best way. FREE!

Sep
22

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ClearStream Micron XG Indoor Antenna Video Review

Audioholics Online Magazine just finished a Executive Overview on our Micron XG Antenna.
Their first impression: Gotta have it!
Watch this very informative review.

Sep
8

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Antennas Direct™ Reinvents Its Line of DB Antennas New Design Destroys Decades-Long Misconceptions About Bowtie Antenna Efficiencies

September 8, 2011; ST. LOUIS – Most engineers said it couldn’t or wouldn’t be done, but Antennas Direct has proven them wrong with the reinvention of the company’s bowtie antennas, the DB line. Even though this type of antenna technology has not seen a significant advancement in 30 years, Antennas Direct has once again taken a legacy antenna design and transformed it into a new, disruptive technology for today’s changing TV audience. The new DB antennas offer twice the power and half the size for a reliable and cost effective installation.

“The new DB antennas feature unprecedented power no one thought could be achieved, making it not only relevant but further enabling the trend of over-the-air TV viewership which is continuing to grow at a rapid pace,” said Richard Schneider, president of Antennas Direct. “Conventional wisdom said that no improvement could be made to bowtie antenna design. We’ve ended those misconceptions, finding performance far exceeding even our expectations.”

An Antennas Direct product line since 2003, the DB line is specially designed for core UHF spectrum. With the upgrades in the line, the gain will be doubled and the design will become more compact, thus expanding options for placement of the antenna.

“We have created an antenna the size of our DB4, with the performance of the DB8,” said Schneider. “Light years ahead of our competition, no other bowtie antenna can match the DB’s combination of power, gain and value.”

Antennas Direct will make evaluation units available to all conference attendees who swipe their cards at the company’s booth, number 3244. Units will be shipped in October 2011.

Aug
31

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Announcing Partnership with TiVo Inc.


Antennas Direct Inc. is pleased to announce a strategic working partnership with TiVo® Inc. based in Alviso, California.

Founded in 1997, TiVo, a pioneer in home entertainment, created a brand-new product and service category with the development of the world’s first digital video recorder (DVR). Today, the company continues to revolutionize the way consumers watch and access home entertainment, by making the TiVo DVR the focal point of the digital living room: a center for sharing and experiencing television, movies, video downloads, music, photos, and more.

This partnership will allow us to expand our demographic reach, and will enable TiVo® Inc. to build relationships with our clients to help meet their Over-The-Air demands. By merging the world best antennas with the only smart HD DVR made, our customers will receive the ultimate in broadcast and Internet entertainment.

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