Category Archives: Cable company


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Save West Virginia!


heraldComcast has done it again!  We felt extremely compelled to write about the city of Huntington, West Virginia after reading an article in the Huntington Herald-Dispatch. Comcast, the most hated company in America, has now turned to terrorizing the town of Huntington. In this article Sabrina Thomas, a librarian at Marshall University, had such a horrible experience with Comcast she cut the cable cord. She turned on her TV one day and noticed she was missing channels without any form of notification from Comcast. Do you know how many times she was transferred before she was able to speak to someone? Six times! And it’s five times too many if you ask us. Do you know what they told her when she was finally able to speak to someone? She wasn’t paying enough and had to upgrade. This is an outrage, if you’ve been paying for these channels, how can they just take them away? Comcast only thinks about how to gain another dollar, and not how their actions will affect their customers.

After receiving hundreds of angry phone calls from the community, Scott Caserta, a councilman in Huntington, called Comcast’s corporate office and was told in order for customers to keep the channels they already had, they had no choice but to upgrade to a higher package. Well that makes sense; pay more for what you already have. Whenever you use your microwave do you have to pay an additional fee to hit start? At Antennas Direct there are no hidden fees or additional charges for any of our products.

Comcast is the only cable provider in Huntington, leaving many residents feeling stuck in an unfair situation. We want to reach out to West Virginia and let them know, there is life without cable! You can watch high definition broadcast television without cable, and with an antenna there are no additional charges or hidden fees.  You no longer have to suffer at the hands of The Worst Company in America, it’s time to set yourself free!

Check back with us for our interview with Sabrina Thomas and what life has been like since cutting the cable cord.


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Stay the Course: Time Warner Takes the Cake

When you say, “Thank you,” it’s important to really mean it.

So we mean it, when we thank the executives at Time Warner Cable. They, once again, are raising prices to rebroadcast free, over-the-air content. Thanks to their backward practices, we just keep getting more and more customers. It’s truly so generous of them.Rather than use lofty language as praise for cable’s growing irrelevance, we decided to show a tangible sign of our appreciation. We delivered a cake right to their front door in New York.

Cake shot

Our own president took it upon himself to pen some grateful, heartfelt prose.

From the Desk of Richard Schneider, President of Antennas Direct.

Dear Time Warner Cable,

I would like to extend a heartfelt thank you to you and your executives. You truly are an inspiration.

We at Antennas Direct are only a humble concern. So we do not have the marketing budget that you and the other big cable companies have. So on behalf of me and our employees, we want to applaud your 6.4 percent rate increase for your cable subscribers. It is decisions such as those that drive new customers to our site and flood our retail partners in search of some relief from your tyrannical rule.

So thank you. Sincerely. Just when we thought we would need to pour more into an advertising campaign, you help to convert your customers into cord cutters at a rate that is astounding.

Stay the course –

Richard Schneider, president, Antennas Direct

PS – I truly hope you enjoyed the cake. Vanilla whipped frosting? It doesn’t get any sweeter.

Stay the course, Time Warner executives. Please do not deviate from your dastardly ways. You help to show more television viewers that there is a better way.


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CSI: The Death of Cable

Since crime scene dramas are the most-watched television programming for over-the-air viewers, we decided to use that medium to help you understand the dire straits in which cable providers have found. Scene opens on a wealthy tycoon’s office.

We had seen carnage before that day. But never any quite as mysterious. Cable Paymoor’s bloated body slumped forward in his throne-link office chair. The millionaire tycoon’s comb-over blew gently in the breeze of the open floor-to-ceiling windows. Piles of cash stacked around him escaped through the windows bill-by-bill.

My partner and I had been called to his residence after reports that he had not been heard from for days. We knew this was not out of character for Paymoor. He had a habit of going off the grid for days at a time and missing appointments. But this time, something much more deadly had happened.

“It appears there are no signs of forced entry,” said my partner.

“Well, that’s no surprise,” I said. “No one could penetrate this palace if they tried. No. I think what caused the demise of Cable is something more mysterious.”

We moved closer to Paymoor’s body and noted the open wound on his forehead. On the screen in front of him were the latest statistics on the number of Cable subscribers. It looked like he lost over 1.7 million subscribers.

MultiChannel Cable

In front of him lay a copy of the New York Times with the headline, “Cord Cutting Movement is Costing Cable Millions.” A pattern of blood splatter on the desk spelled out all we needed to know. Paymoor had died of self-inflicted wounds. He had smashed his head on the desk in frustration over losing his market share.

“My god,” I said. “Cable died of a broken heart. It appears this over-the-air option has driven Paymoor to the brink. He obviously couldn’t take it.”

On the desk next to the headlines I notice a cake. It read “MANY THANKS. STAY THE COURSE. XOXO Antennas Direct”

I turn to my partner: “Heh. I guess being a cable CEO is not such a sweet job anymore.”


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Carriage Dispute with Time Warner Cable

Do you live in Milwaukee area? Do you have cable television through Time Warner? Well, if you wish to watch your Green Bay Packers this season, we suggest you act now! Beginning as early as July 25, 2013 Time Warner Cable will start blacking out TMJ4 NBC to ALL of its subscribers! Why? Because the cable giant and Journal Broadcasting, the owners of TMJ4 NBC, have yet to reach a new agreement, resulting in a very contentious carriage dispute.

See, this is why you should never pay for television! Fortunately, we have the perfect solution to the problem—an HDTV antenna! An antenna from Antennas Direct will afford you FREE television programming… in high-definition! No monthly fees, no contracts, no surly customer service reps and—most importantly— no carriage disputes!

President and founder of Antennas Direct, Richard Schneider, was recently a featured guest on The Morning Blend. Schneider discussed not only the evolution of antennas, but the true benefits of over-the-air television. To view the interview in its entirety, please click on the image below.

Additionally, we are offering special pricing on select Antennas Direct antennas to all TMJ4 NBC viewers. To take advantage of this exclusive offer, please call customer support at 1-888-841-9334 or visit for further details.

Looking to join the OTA movement? Antennas Direct can help! View the complete line-up of HDTV antennas or visit Antenna Point to find the best antenna for YOUR location!


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The Break-Up | Saying Goodbye to an Old Love

Cutting the cordA few weeks back, we shared a story we received from a young man who had recently ended his longstanding relationship with Charter Communications. Believe it or not—he isn’t alone! Our customer service representatives receive hundreds, if not thousands of calls every week, sharing tales of abuse that would make your hair curl.
If you think cable providers are the only abusive lovers, think again! We recently received an email from a woman who finally cut ties with DirecTV. Below, you will find her tale of heartbreak and rebirth.
Looking back, I don’t know why I waited so long. The writing was on the wall. It was clear I was in a bad relationship. He was taking advantage of me and I just let him do it. I guess it’s true what they say – when you’re in the relationship it’s harder to see the signs.  Now that I’ve pulled away, I just shake my head at the trap I’d fallen into…
We met years ago. To be honest – I’ve known him my whole life. I bought my first home a little over two years ago and he moved in right away. Actually, I had only been in my house three days when he secured his flag to my roof and made himself a resident in my living room. I’ve paid his bills and supported him ever since. Why? Because I thought I needed him.  I thought I needed his company and I was afraid of what my life would be like without him.
It was unhealthy. He sucked the life out of me. He provided me with the things I didn’t need and kept the things from me I needed the most. He provided me with a spot on the couch but I wasn’t allowed to leave it. No running, no dinner parties with the Joneses, no fresh air, no Sunday Fundays.



It took me longer than I’d like to admit to finally realize I didn’t need him. Friends and coworkers started telling me that I could do so much better and it finally sank in. I had options. Lots of options. He wasn’t the only fish in the sea. It took me years, but I finally said it –


Goodbye DirecTV.
I’m moving on. I don’t need you anymore.
I’ve given up too much for you and I’m not willing to do it any longer.  Why should I give you a place to live for over two years and pay you over $2000?  And to add insult to injury, you want your STUFF BACK?! Unbelievable. What are you going to do with it anyway?  Unload it at the next unsuspecting girl’s house?  I wouldn’t be surprised. That’d be just like you. You’ll probably tell her you’ll give her everything she could ever want. That you’ll make her happy and keep her company.
But we both know the truth, don’t we? You’ll take her money, month after month. A girl’s heart can’t be fulfilled with options like basic, starter, essential, premium, or premium plus. She needs to feel like you enable her. Like you make her a better person. You, DirecTV, don’t make me feel that way. You bog me down. You make me feel restricted and burdened. Trapped. I don’t need you anymore.
I now enjoy free—yes, FREE!—HD programs with my super sexy HDTV antenna from Antennas Direct. I’m moving on. I’ve found everything I need with the folks at Antennas Direct… and without paying $80 a month.


View the complete line-up of HDTV antennas from Antennas Direct or visit Antenna Point to find the best antenna for YOUR location!


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A Desperate Move By Cable Companies That Could Turn Ugly

Two new deals inked this week prove that momentum for streaming video services continues to build…That’s great news for consumers trying to save money by cutting the cord on cable.

But not so great for cable companies like Comcast and Time Warner who just lost a combined 1.2 million subscribers. Ouch!

Based on recent news, it looks like some cable providers are finally buckling under the pressure. Because word has it that a number of companies are preparing to make an industry-altering (albeit deceptive) change to their pricing model.

Is La Carte Prices on the Way?

News broke this week that cable providers are planning to offer a new pricing structure for subscribers: a la carte.

Essentially, this would allow consumers to choose the stations they want to watch and ditch the ones they don’t. In theory, the move would slash your cable bill considerably.

Cable providers aren’t just making the switch because their customers are rushing out the door. They’re doing it to cut their own costs.

Programming costs for cable companies have jumped between 6% and 10% annually for the past 10 years.

Consider: For a cable operator to broadcast Disney’s ESPN alone, it needs to shell out over $4 a month per subscriber, according to SNL Kagan.

Not to mention that cable and satellite providers now need to pay for “free” networks like ABC, CBS, NBC and Fox.

So giving consumers the ability to opt out of these channels allows them to keep costs down.

But if they don’t deliver on the promise, and consumers realize they won’t be saving as much as they hoped, losing 1.2 million subscribers will be just the beginning.


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Rabbit Ears are Making a Comeback for 2011

With the new year just around the corner a report from Journal Sentinel in Milwaukee, Wisconsin indicates that television viewers are going back to rabbit ears. The reports says:

Nearly 23% of TV households in the Milwaukee area are broadcast only. The national average is 9.6%, Nielsen statistics show.

If the rest of American follows Milwaukee’s lead in 2011, another 13.4% of US households will make the switch from cable to over-the-air television.


Over-the-air television, around since the invention of TV, is far from dead and may even be on a comeback.

It seems that there are several reasons why people are cutting their cable, but the main one continues to be the huge cost burden associated with cable. People are glad to find alternatives to cut out nearly $100 per month from tight budgets.

President of Antennas Direct, Richard Schneider was interviewed for the article and says,

“I think that’s what is really driving antenna sales. One TV station alone can have five or six multicasts,” Schneider said.

Advances in antenna design have helped, too. The newer units are smaller and less obtrusive than the sprawling metal ones mounted on rooftops.

“Your spouse and your neighbors might not be so resistant to a 12-inch antenna on the side of your house, rather than a 15-footer that’s somewhat offensive visually,” Schneider said.

Over-the-air TV viewers in smaller cities and rural areas say they get good reception from about a 50-mile radius, depending on where they live.

Read the full article from the Journal Sentinel online.


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Antennas Direct Helps Rabbit Ears Perk Up

 Working together with the Antennas Direct propaganda ministry, The New York Times has published a fascinating story about a plucky antenna company that is liberating millions from unhappy relationships, improving the lives of  countless masses & bringing order, harmony & unity to the universe.     


 More than a half million cut the cord on pay TV services this year alone. While that number is staggering, cable insiders have been in denial on even the existence of the phenomenon.

In a recent article from the New York Times, writers Matt Richtel and Jenna Wortham bring to light that people are not just simply cancelling their cable, they are doing so in favor of an over-the-air TV antenna. The story includes a quote from Antennas Direct President Richard Schneider, as well as the company’s outlook to sell more than 500,000 antennas in 2010.

Many pay TV customers are making the same decision. From April to September, cable and satellite companies had a net loss of about 330,000 customers. Craig Moffett, a longtime cable analyst with Sanford C. Bernstein, said the consensus of the industry executives he had talked to was that most of these so-called cord-cutters were turning to over-the-air TV. “It looks like they’re leaving for the antenna,” he said.

Follow the link to continue reading Rabbit Ears Perk Up for Free HDTV


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Cable; Too Old to Keep Up With Youth

Neil Smit

As new data becomes available on cord cutters, cable providers are quickly showing their age. Like an arthritic, blue haired old lady, they just can’t seem to keep with the youngsters and their new ways of receiving content, over-the-air and through broadband sources.

In recent research from Horowitz Associates, it seems that young people are leading the cord cutting charge. According to the research, seven percent of young broadband users are considering canceling their cable. That is in addition to the thousands of people who have already cut the cord that represent cable TVs’ largest decline in 30 years.

From our experience traveling the country on our bus tour and listening to customer feedback, the young and tech savvy are finding a monthly $100 plus cable bill too much and walking away. After the DTV transition, multicasting and free HDTV have fueled many consumers to switch. So just this once it is ok to tell the cable companies to “get off my lawn!”


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No Matter the Numbers….Deny, Deny, Deny

We’ve come to the conclusion that cable CEO’s must really like golf, because they seem to be competing against each other to have the lowest number of subscribers possible at the end of each quarter. And just like every golfer’s “hero” Tiger Woods, they plan to Deny, Deny, Deny!

“The first thing when that happens is you deny it,” Ivan Seidenberg said (Verizon CEO). “I know the drill. I have been there.” (Quote taken from the Associate Press)

They may not have crashed their Escalade into a tree, but their arrogance is definitely going to cost them much more. So, without further a due, let’s turn to the scoreboard to see the number of cable customers lost in the third quarter alone:

Comcast                               -275,000

Time Warner Cable         -155,000

Charter                                 -63,800

Cablevision                         -24,500

Total -518,300

To continue reading more about cable’s cord-cutting denial: Cable Subscribers Flee, But is Internet to Blaim

Also read more in a site totally dedicated to cord-cutting: Big Cable is Bleeding: 500K+ Subscribers Lost In Q3

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