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“A New Beginning for Broadcast TV” – the Antenna

Another news source telling that many people are opting for broadcast TV with Antennas instead of pay high monthly cable and satellite bills. This money saving trend is carrying throughout the nation as people find they can receive all their news and entertainment needs with their local broadcast channels.

Tower power: Antennas for TV reception gaining in popularity

By JOHN MOLSEED

WATERLOO (April 4, 2010 ) – Ken De Nault doesn’t see much on television he considers worth paying for. That’s why he doesn’t spend anything to get the 15 to 16 channels he has at his home.

“Why pay all that money to sit in front of something and do nothing?” he said.

De Nault uses an antenna to get over-the-air broadcast signals. This old-school method of reception is making a comeback, driving antenna sales upward.

Brian Shaw, operations manager at Don’s TV Maximum Sight & Sound, said the store sells about five per week.

“We’re throwing up antennas right and left,” Shaw said.

Shaw credits the switch to digital television for the resurgence in this method of reception. Some people needed to upgrade their antennas to receive digital signals; others saw a chance to save money but still get multiple channels as stations broadcast multiple signals simultaneously.

“I see this as a new beginning for broadcast TV,” said John Huff, general sales manager at NBC affiliate KWWL in Waterloo.

If De Nault watches television, it’s usually to watch older movies, catch up on news or check the weather.

He can do all of these with signals he pulls in for free – one of the Cedar Rapids-based KCRG digital channels broadcasts weather, and KWWL has a channel dedicated to old movies and television shows. De Nault had a new antenna installed at his home this month to get better reception of the digital signals.

Read the entire article here

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